The present historical moment may seem a particularly inopportune time to review Bowling Alone, Robert Putnam's latest exploration of civic decline in America. After all, the outpouring of volunteerism, solidarity, patriotism, and self-sacrifice displayed by Americans in the wake of the September 11 terrorist attacks appears to fly in the face of Putnam's central argument: that \"social capital\" -defined as \"social networks and the norms of reciprocity and trustworthiness that arise from them\" (p. 19)'has declined to dangerously low levels in America over the last three decades. However, Putnam is not fazed in the least by the recent effusion of solidarity. Quite the contrary, he sees in it the potential to \"reverse what has been a 30to 40-year steady decline in most measures of connectedness or community.\"' As an example of how the current \"war on terrorism\" could generate a durable civic renewal, Putnam points to the burst in civic practices that occurred during and after World War II, which he says \"permanently marked\" the generation that lived through it and had a \"terrific effect on American public life over the last half-century.\" 3 If Americans can follow this example and channel their current civic

Bowling alone: The collapse and revival of American community

Emotion and Adaptation

Originally published in Contemporary Psychology: APA Review of Books, 1994, Vol 39(2), 225. Reviews the book, The Nature and Origins of Mass Opinion by John Zaller (1992). The author's commendable effort to specify a model of mass opinion formation offers readers an introduction to the prevailing vi

The Nature and Origins of Mass Opinion.

In this paper, we describe the R package mediation for conducting causal mediation analysis in applied empirical research. In many scientific disciplines, the goal of researchers is not only estimating causal effects of a treatment but also understanding the process in which the treatment causally affects the outcome. Causal mediation analysis is frequently used to assess potential causal mechanisms. The mediation package implements a comprehensive suite of statistical tools for conducting such an analysis. The package is organized into two distinct approaches. Using the model-based approach, researchers can estimate causal mediation effects and conduct sensitivity analysis under the standard research design. Furthermore, the design-based approach provides several analysis tools that are applicable under different experimental designs. This approach requires weaker assumptions than the model-based approach. We also implement a statistical method for dealing with multiple (causally dependent) mediators, which are often encountered in practice. Finally, the package also offers a methodology for assessing causal mediation in the presence of treatment noncompliance, a common problem in randomized trials.

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mediation: R Package for Causal Mediation Analysis

We propose a remedy for the discrepancy between the way political scientists analyze data with missing values and the recommendations of the statistics community. Methodologists and statisticians agree that "multiple imputation" is a superior approach to the problem of missing data scattered through one's explanatory and dependent variables than the methods currently used in applied data analysis. The discrepancy occurs because the computational algorithms used to apply the best multiple imputation models have been slow, difficult to implement, impossible to run with existing commercial statistical packages, and have demanded considerable expertise. We adapt an algorithm and use it to implement a general-purpose, multiple imputation model for missing data. This algorithm is considerably easier to use than the leading method recommended in statistics literature. We also quantify the risks of current missing data practices, illustrate how to use the new procedure, and evaluate this alternative through simulated data as well as actual empirical examples. Finally, we offer easy-to-use that implements our suggested methods.

Analyzing Incomplete Political Science Data: An Alternative Algorithm for Multiple Imputation

We examine whether and how elite discourse shapes mass opinion and action on immigration policy. One popular but untested suspicion is that reactions to news about the costs of immigration depend upon who the immigrants are. We confirmthissuspicioninanationallyrepresentativeexperiment:newsaboutthecostsofimmigrationboostswhiteopposition far more when Latino immigrants, rather than European immigrants, are featured. We find these group cues influence opinion and political action by triggering emotions—in particular, anxiety—not simply by changing beliefs about the severity of the immigration problem. A second experiment replicates these findings but also confirms their sensitivity to the stereotypic consistency of group cues and their context. While these results echo recent insights about the power of anxiety, they also suggest the public is susceptible to error and manipulation when group cues trigger anxiety independently of the actual threat posed by the group.

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What Triggers Public Opposition to Immigration? Anxiety, Group Cues, and Immigration Threat

Politicians routinely appeal to the emotions of voters, a practice critics claim subverts the rational decision making on which democratic processes properly rest. But we know little about how emotional appeals actually influence voting behavior. This study demonstrates, for the first time, that political ads can change the way citizens get involved and make choices simply by using images and music to evoke emotions. Prior research suggests voters behave differently in different emotional states but has not established whether politicians can use campaigns to manipulate emotions and thereby cause changes in political behavior. This article uses two experiments conducted during an actual election to show that: (1) cueing enthusiasm motivates participation and activates existing loyalties; and (2) cueing fear stimulates vigilance, increases reliance on contemporary evaluations, and facilitates persuasion. These results suggest campaigns achieve their goals in part by appealing to emotions, and emotional appeals can promote democratically desirable behavior.

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Striking a Responsive Chord: How Political Ads Motivate and Persuade Voters by Appealing to Emotions

A large literature has established a persistent association between the skills and resources citizens possess and their likelihood of participating in politics. However, the short-term motivational forces that cause citizens to employ those skills and expend resources in one election but not the next have only recently received attention. Findings in political psychology suggest specific emotions may play an important role in mobilization, but the question of “which emotions play what role?” remains an important area of debate. Drawing on cognitive appraisal theory and the Affective Intelligence model, we predict that anger, more than anxiety or enthusiasm, will mobilize. We find evidence for the distinctive influence of anger in a randomized experiment, a national survey of the 2008 electorate, and in pooled American National Election Studies from 1980 to 2004.

https://www.jstor.org/stable/10.1017/s0022381610000939

Election Night’s Alright for Fighting: The Role of Emotions in Political Participation

It is common knowledge that televised political ads are meant to appeal to voters' emotions, yet little is known about how or if these tactics actually work. Ted Brader's innovative book is the first scientific study to examine the effects that these emotional appeals in political advertising have on voter decision-making. At the heart of this book are ingenious experiments, conducted by Brader during an election, with truly eye-opening results that upset conventional wisdom. They show, for example, that simply changing the music or imagery of ads while retaining the same text provokes completely different responses. He reveals that politically informed citizens are more easily manipulated by emotional appeals than less-involved citizens and that positive "enthusiasm ads" are in fact more polarizing than negative "fear ads." Black-and-white video images are ten times more likely to signal an appeal to fear or anger than one to enthusiasm or pride, and the emotional appeal triumphs over the logical appeal in nearly three-quarters of all political ads. Brader backs up these surprising findings with an unprecedented survey of emotional appeals in contemporary political campaigns. Politicians do set out to campaign for the hearts and minds of voters, and, for better or for worse, it is primarily through hearts that minds are won. "Campaigning for Hearts and Minds" will be indispensable for anyone wishing to understand how American politics is influenced by advertising today.

Campaigning for Hearts and Minds: How Emotional Appeals in Political Ads Work

General ethnocentrism seems to be a powerful antecedent of immigration opinion, typically displaying larger effects than economic concerns. News about immigration, however, may focus attention on a particular group in a given historical moment. We predict group-specific affect, not general ethnocentrism, should most powerfully shape immigration policy opinion in the contemporary United States. We test this expectation with content analyses of news coverage, survey data from 1992 to 2008, a survey experiment, and official statistics. First, we find that mentions of Latinos in news coverage of immigration outpace mentions of other groups beginning in 1994, the year when Proposition 187, a proposal in California to end most social welfare and educational assistance to illegal immigrants, garnered significant national attention. Second, while ethnocentrism dominates economic concerns in explanations of Whites' immigration policy opinions, attitudes toward Latinos in particular account for nearly all of the impact of ethnocentrism since 1994. Finally, journalistic attention to Latino immigration roughly parallels actual rates of immigration from Latin America, suggesting the media shaping of policy opinion around this group may be driven by real-world demographic patterns.

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Ted Brader

Papers

What Triggers Public Opposition to Immigration? Anxiety, Group Cues, and Immigration Threat

Striking a Responsive Chord: How Political Ads Motivate and Persuade Voters by Appealing to Emotions

Election Night’s Alright for Fighting: The Role of Emotions in Political Participation

Campaigning for Hearts and Minds: How Emotional Appeals in Political Ads Work

Immigration opposition among U.S. whites: General ethnocentrism or media priming of attitudes about latinos?