Marketing academicians and practitioners have been observing for more than three decades that business performance is affected by market orientation, yet to date there has been no valid measure of ...

https://www.jstor.org/stable/pdfplus/1251757.pdf

The Effect of a Market Orientation on Business Profitability

The literature reflects remarkably little effort to develop a framework for understanding the implementation of the marketing concept. The authors synthesize extant knowledge on the subject and pro...

Market orientation: The construct, research propositions, and managerial implications.

This article summarizes an extensive literature review addressing the question, How can we spread and sustain innovations in health service delivery and organization? It considers both content (defining and measuring the diffusion of innovation in organizations) and process (reviewing the literature in a systematic and reproducible way). This article discusses (1) a parsimonious and evidence-based model for considering the diffusion of innovations in health service organizations, (2) clear knowledge gaps where further research should be focused, and (3) a robust and transferable methodology for systematically reviewing health service policy and management. Both the model and the method should be tested more widely in a range of contexts.

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Diffusion of Innovations in Service Organizations: Systematic Review and Recommendations

SUMMARY The purpose of the study was to develop a scale tomeasure the construct of involvement. Hence, a se-mantic differential scale was developed to capture theconcept of involvement for products. This Personal In-volvement Inventory was developed over four data setsof 268 undergraduate psychology students; two data setswith 49 MBA students; and two data sets with 57 clericaland administrative staflf members. The scale was dem-onstrated to have content validity by expert judges attwo phases of the scale development: first, for the se-lection of items, and second, through classification ofopen-ended responses from subjects. The reliability orstability of the scale over time was checked over twosubject populations for an average test-retest correlationof 0.90. The criterion-related validity of the scale waschecked by demonstrating agreement with the order ofvarious products as found in previous studies. The con-struct validity—the test ofthe scale to theoretical prop-ositions—was then carried out. The scale was admin-istered to clerical and administrative staff and coveredthree different product categories and several statementsof behavior proposed to be representative of involve-ment. Over all three product categories there was a pos-itive relationship between the scale scores and the sub-jects' responses to the statements of theoretical prop-ositions pertaining to involvement.

Measuring the Involvement Construct

Are there economic benefits to improving customer satisfaction? Many firms that are frustrated in their efforts to improve quality and customer satisfaction are beginning to question the link betwe...

Customer satisfaction, market share, and profitability: Findings from Sweden.

The diffusion theory literature offers a fairly well-developed conceptual framework for the study of communications. As developed across a number of disciplines, diffusion applies to the flow of information, ideas, and products; its uniqueness is its focus on interpersonal communication transfer. This paper offers new theoretical propositions to advance consumer diffusion research and to provide a foundation for diffusion modeling.

A Propositional Inventory for New Diffusion Research

The authors provide an empirical test of the effects of competition on the adoption of technological innovations by organizations. They follow the conceptualization developed in the model they prop...

Technology Diffusion: An Empirical Test of Competitive Effects:

This article takes as its central concern the diffusion of high technology innovation among business organizations. A set of propositions is developed that focuses on the competitive factors influe...

Competitive Effects on Technology Diffusion

Innovative behavior and communication

The effect of diabetes mellitus on prognosis and serial left ventricular function after acute myocardial infarction: Contribution of both coronary disease and diastolic left ventricular dysfunction to the adverse prognosis☆

Thomas S. Robertson

Papers

A Propositional Inventory for New Diffusion Research

Technology Diffusion: An Empirical Test of Competitive Effects:

Competitive Effects on Technology Diffusion

Innovative behavior and communication

The effect of diabetes mellitus on prognosis and serial left ventricular function after acute myocardial infarction: Contribution of both coronary disease and diastolic left ventricular dysfunction to the adverse prognosis☆