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Working With Emotional Intelligence

The present study investigates the association between green marketing mix strategies and the green buying intentions of consumers in an emerging economy. The focus is on the green buying intentions of millennials towards green personal care products and the impact of green marketing strategies on it. The moderating role of the environmental attitude of consumers and the role of consumers’ demographics as control variables are also assessed. The study used structural equation modeling to corroborate 405 responses of millennial consumers of green personal care products. Multi-group analysis was used to assess the control variables. Findings indicate that green products, green place, and green promotional strategies significantly impact green buying intentions. The moderating role of environmental attitude provided some interesting results. Income and education play a significant role in the green buying intention of different customers. Marketers can expressly understand the critical areas of their strengths and the direction in which the efforts need to be channeled in their upcoming endeavors.

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Green Marketing Strategies, Environmental Attitude, and Green Buying Intention: A Multi-Group Analysis in an Emerging Economy Context

The objective of the research was to validate an instrument designed to measure the variables value perception, purchase intention, trust, and satisfaction of Micro, Small and Medium Enterprises (MSMEs) dedicated to selling clothing. The PERVAINCONSA Scale (acrostic formed with the initial letters of the Spanish words “Percepción de Valor”, “Intención de Compra”, “Confianza” and “Satisfacción”) was constructed. A total of 238 questionnaires were collected from users of online clothing stores in Peru, Mexico, and Colombia (38.7% men and 61.3% women) with an average age of 24.29 years (SD = 8.04). The KMO and Barlett’s test was 0.958. Confirmatory factor analysis provided an excellent model (χ2 = 372.76, gl = 164; χ2/df = 2.27; CFI = 0.956; RMSEA = 0.073, SRMR = 0.035; and Pclose = 0.00). The model showed good scale reliability given that the composite reliability index (CFI), and all values exceeded the minimum threshold of 0.6. The results suggest that this first version of the PERVAINCONSA presents adequate psychometric evidence to measure value perception, purchase intention, trust and satisfaction in consumers of online stores in Peru, Mexico and Colombia. Thus, it seeks to contribute to the advancement of the scientific study of these important variables in the study of consumer behavior in Latin America.

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PERVAINCONSA Scale to Measure the Consumer Behavior of Online Stores of MSMEs Engaged in the Sale of Clothing

Urban e-mobility, seen as a part of complex and multidimensional European Green Deal plan, is essential for cities. However, it cannot be implemented without a common social commitment accompanied by a shared, strong belief in its advantages. Even if urban authorities and central governments would encourage their citizens to buy or share an electric vehicle (EV), the shift to EV will not be significant without people convinced that the idea of becoming zero-emission is economically viable and rational to them privately. This is especially true and important in countries like Poland—which is classified as an “EV readiness straggler”. The main purpose of this study is to develop a robust forecasting model with the aid of advanced machine learning methods. Based on the survey conducted, we identified factors useful for predicting consumer behaviour in terms of willingness to purchase an EV. The proposed machine-learning tool (specifically, the Random Forest algorithm) will allow automotive companies to more effectively target factors supporting the promulgation of urban individual e-mobility. 

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Determinants of Electric Cars Purchase Intention in Poland: Personal Attitudes v. Economic Arguments

Many studies have found that the most significant job structure changes in the Slovak business environment can be expected in production and logistics. The biggest manpower shortages are in the fields of mechanical engineering, production, construction, information sciences and communication technologies, and medical sciences. The smallest manpower shortage can be found in the humanities and social science areas. The main objective of this research was to assess the trends within the Slovak labor market from the perspective of the companies that participated in a survey focused on their assumptions on job structure changes in the context of the implementation of the elements of Industry 4.0. The estimation was based on a questionnaire conducted during the spring months of 2020 with the participation of 175 companies and institutions. The results showed that one third of companies anticipate job cuts in the implementation of smart industry. Along with the job position disposal and the qualified staffs’ need for new jobs, the demands of employers regarding the level of education are growing. On the other hand, three quarters of companies are not only willing but also ready to participate in human resource vocational training and requalification focused mainly on technical skills.

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The Impact of the Industry 4.0 Concept on Slovak Business Sustainability within the Issue of the Pandemic Outbreak

The aim of the article is to examine the impact of green marketing on consumer behavior in the market for products containing palm oil. The first chapter addresses the theoretical approach—the impact of green marketing on consumer behavior. We considered a questionnaire survey to be the most appropriate method to conduct our research. In order to test our hypotheses, we applied Crosstab and Pearson’s chi-square test. The strength of the relationship between the variables was measured using Cramer’s V. The third chapter presents the research results based on the processed information of 527 obtained datasheets from the respondents. The data were collected from Slovak consumers in the summer of 2021. Hypotheses H1 (There is a significant relationship between the opinion of the consumer regarding purchasing products containing palm oil and the knowledge that the product does contain palm oil.) and H2 (There is a relationship between the consumer willingness to refuse the purchase of certain products if it has negative impact on the environment and the generational group the consumer belongs to.) were approved, however the relationship proved to be weak in both cases. The research makes it clear that the majority of consumers do not spend time reading descriptions on product packaging. It might be helpful for companies to make it clear and visible on the packaging that their product does not contain palm oil, informing the consumer and influencing them with the negative emotional message of the advert. The obtained research results are useful both for the producers and the customers.

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The Impact of Green Marketing on Consumer Behavior in the Market of Palm Oil Products

The socio-economic importance of entrepreneurship in the 21st century in relation to economic growth has become undisputable on local and global level both in terms of macroeconomic indicators, as well as the micro environment. Despite the above, this field still offers questions to be addressed, and these are related to the entrepreneurs themselves, entrepreneurial behaviour, motivation to start business, but also the entrepreneurial environment that encourages or hampers their activities or attitudes. Entrepreneurial motivation is often related to push and pull factors. This study analyses entrepreneurial motivation through push and pull factors. The central aspiration of this research, which was conducted according to problem-oriented quantitative methodology, is founded on the information analysis from the respondents in the following fields: motivation to start business, attitudes related to success and financial vs. non-financial success. To answer the research question the questionnaire survey was chosen as a data collection method. Findings indicated that people quit their employment because they are forced to do as a result of certain push factors, which have fundamental influence on decision or motivation to start their own business.

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Entrepreneurship Motivation in the 21st Century in Terms of Pull and Push Factors

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Unemployment and gdp relationship analysis in the visegrad four countries

The consulting industry has been affected in many ways by the global pandemic. According to a leading international literature source (consultancy.org), the decline is most noticeable in Europe. In our article, we present the general recent trends of the global management consulting industry, and then outline the results of our survey conducted among Hungarian consultants. Our team surveyed the extent and direction in which consulting companies have been affected by the pandemic. Although some of the respondents reported rather negative effects, the survey finds that a significant proportion of respondents consider the emerging crisis as an opportunity and not only as a threat.

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An empirical study of consulting in a transitional economy in the Central European region during COVID-19

In the 21st century, the rapid technological development in different innovations has not reduced the value of human capital. It is considered to be the most valuable capital of businesses and acts as a driving force of business activity. The perception of human capital should be essential since it has a real impact on the business's success. In human resources management, it is necessary to keep in mind one of the basic functions of management: motivation, planning, and organizing. The main goal of this article is to identify the critical determinants of motivation factors of the human resources capital in the retail sector. An adequately motivated employee is a key to achieving the company goals since employee motivation maintains customer satisfaction and loyalty. Based on the results, the most popular motivation tools proved to be the financial incentives in the form of salary increases or bonuses. In the case of generational differences, there is no difference in the degree of satisfaction with the salary. The employees expressed to be less satisfied with their workplace's communication and leadership style. They have no decision-making power at all. Besides, they do not really feel a sense of belonging somewhere. The members of Generation Z are less satisfied with job security than the representatives of older generations. Most of the retail employees do not find their work interesting or diverse. On the other hand, they think the pace of the work is too fast, but they are well prepared for the work they are doing. Based on the answers, most of the respondents disagree with the inappropriate style of feedback they receive from the managers. The members of Generation Z feel that they cannot adequately utilize their knowledge and skills at their workplaces. They get more criticism than praise than the representatives of older generations.

Tibor Zsigmond

Papers

The Impact of Green Marketing on Consumer Behavior in the Market of Palm Oil Products

Entrepreneurship Motivation in the 21st Century in Terms of Pull and Push Factors

Unemployment and gdp relationship analysis in the visegrad four countries

An empirical study of consulting in a transitional economy in the Central European region during COVID-19

Employee satisfaction and motivation of retail store employees