자연주의적 탐구조사(Naturalistic Inquiry)

The AUDIT Alcohol Consumption Questions (AUDIT-C) An Effective Brief Screening Test for Problem Drinking

The semantic turn: a new foundation for design, by Klaus Krippendorff, 2005, CRC Press, Boca Raton, Florida, USA, pp. 304, £44.99, hardback (ISBN 0 415 32220 0) The Semantic Turn: A New Foundation ...

The semantic turn: A new foundation for design

Purpose of reviewPolysubstance use is common, particularly amongst some age groups and subcultures. It is also associated with elevated risk of psychiatric and physical health problems. We review the recent research findings, comment on changes to polysubstance diagnoses, report on contemporary clin

https://espace.library.uq.edu.au/view/UQ:328753/PolysubstanceReviewCOPPreprintOPEN.pdf

Polysubstance use: diagnostic challenges, patterns of use and health

Exploring the Contributions of Involving Ordinary Users in Ideation of Technology-Based Services

While co-design with users has evolved as a promising approach to service innovation, it remains unclear how it can be used in public service contexts. This article addresses this knowledge gap by ...

https://tandfonline.com/doi/pdf/10.1080/14719037.2019.1619810

Co-design: from expert- to user-driven ideas in public service design

Purpose




The purpose of this paper is to investigate how vulnerable consumers can be involved in transformative service design and how this approach may enhance the design of such services. The study also analyzes how co-design with vulnerable consumers differs from existing user involvement processes with the purpose of developing a co-design framework.




Design/methodology/approach




A case study approach was employed, with six high schools in Australia identified as sites to conduct co-design sessions for a school-based alcohol education program. Adolescents were invited to review and (re)design an existing alcohol education program.




Findings




The study indicates that co-design with vulnerable consumers cannot be approached in the same way as conventional user involvement processes. Based on the insights generated from six co-design sessions as well as the examination of user involvement and co-design literature, the authors propose a six-step co-design framework. The six steps comprise resourcing, planning, recruiting, sensitizing, facilitation and evaluation.




Research limitations/implications




The co-design framework illustrates important differences to conventional user involvement processes. However, the generalizability of the research findings is limited to a specific study setting and a narrowly defined sample. Future research in a different setting is needed to further validate the presented findings.




Practical implications




For service design practice, this study provides guidelines on how co-design activities with vulnerable consumers can be effectively resourced, planned, recruited, sensitized, facilitated and evaluated. The framework outlines how co-design may be applied so that vulnerable consumers can become empowered participants during the design process.




Originality/value




This research contributes to the knowledge in transformative service research – a priority in service research – and service design by extending the boundaries of our understanding of processes and tools for the involvement of vulnerable consumers in transformative service design.

/pdf/co-designing-services-with-vulnerable-consumers-1c0787mp5j.pdf

Co-designing services with vulnerable consumers

Purpose This paper outlines a pilot study that was undertaken in Australia in 2011 that combined social marketing with education. An intervention targeting 14-16 year olds to influence attitudes and behavioural intentions towards moderate drinking was developed and tested. Game On:Know alcohol (GO:KA) is a six-module intervention that is delivered to a year level cohort in an auditorium. GO:KA combines a series of online and offline experiential activities to engage (with) students. Design/methodology Following social marketing benchmark criteria, formative research and competitive analysis were undertaken to create, implement and evaluate an intervention. The intervention was delivered in one all boys' and one all girls' school in April and June 2011, respectively. A total of 223 Year 10 students participated in GO:KA with the majority completing both pre- and post-surveys. Paired samples t-tests and descriptive analysis were used to assess attitudinal and behavioural intention change. Findings Attitudinal change was observed in both schools while behavioural intentions changed for girls and not boys according to paired samples t-testing. Post hoc testing indicated gender differences. Research limitations The lack of a control group is a key limitation of the current research that can be overcome in the 20 school main study to be conducted in 2013-2015. Originality/value The current study provides evidence to suggest that a combined social marketing and education intervention can change teenage attitudes towards moderate drinking whilst only changing behavioural intentions for female teenagers. Analysis of the intervention provides insight into gender differences and highlights the need for a segmented approach.

/pdf/moderating-teen-drinking-combining-social-marketing-and-lmqwow31oz.pdf

Moderating teen drinking: combining social marketing and education

A dynamic framework for managing customer engagement on social media

Recognising the potential of social media as an integral driver of communication that can create engaged communities through dialogic or two-way conversations, this study aims to identify and describe the use of social media in creating participants’ engagement in various social marketing programmes conducted worldwide between 2005 and 2017.,A total of 29 social marketing programmes were identified using systematic literature review procedures.,The majority of the identified programmes used Facebook, and social media were mostly used to share content-based information in an attempt to connect with target audiences, raise awareness and reach less accessible populations with programme messages. Social media served as an extended channel to traditional media efforts, and very few programmes used social media to create mechanisms for supporting their target audiences’ ability to revisit their social media communications and encourage them to act as advocates for the programmes’ activities.,The analysis presented in this paper is limited by the information provided in the identified studies.,Despite the growing popularity and significance of social media as a channel for consumer engagement, little has been done to synthesise how social marketers are incorporating the use of social media in their social marketing programmes. This research fills this gap by providing systematic understanding of the use of social media in social marketing programmes to date.

/pdf/using-social-media-to-create-engagement-a-social-marketing-495g7wcmvm.pdf

Timo Dietrich

Papers

Co-design: from expert- to user-driven ideas in public service design

Co-designing services with vulnerable consumers

Moderating teen drinking: combining social marketing and education

A dynamic framework for managing customer engagement on social media

Using social media to create engagement: a social marketing review