자연주의적 탐구조사(Naturalistic Inquiry)

Introduction 1. Woman's Place in Man's Life Cycle 2. Images of Relationship 3. Concepts of Self and Morality 4. Crisis and Transition 5. Women's Rights and Women's Judgment 6. Visions of Maturity References Index of Study Participants General Index

In a Different Voice. Psychological Theory and Women’s Development. Cambridge, MA (Harvard University Press) 1982.

Social Network Analysis

The 2008 crash has left all the established economic doctrines - equilibrium models, real business cycles, disequilibria models - in disarray. Part of the problem is due to Smith’s "veil of ignorance": individuals unknowingly pursue society’s interest and, as a result, have no clue as to the macroeconomic effects of their actions: witness the Keynes and Leontief multipliers, the concept of value added, fiat money, Engel’s law and technical progress, to name but a few of the macrofoundations of microeconomics. A good viewpoint to take bearings anew lies in comparing the post-Great Depression institutions with those emerging from Thatcher and Reagan’s economic policies: deregulation, exogenous vs. endoge- nous money, shadow banking vs. Volcker’s Rule. Very simply, the banks, whose lending determined deposits after Roosevelt, and were a public service became private enterprises whose deposits determine lending. These underlay the great moderation preceding 2006, and the subsequent crash.

The Economic Institutions of Capitalism

行銷硏究 : Marketing research

Online interactions have emerged as a dominant exchange mode for companies and customers. Cultivating online relationships—defined as relational exchanges that are mediated by Internet-based channels—presents firms with challenges and opportunities. In lockstep with exponential advancements in computing technology, a rich and ever-evolving toolbox is available to relationship marketers to manage customer relationships online, in settings including e-commerce, social media, online communities, mobile, big data, artificial intelligence, and augmented reality. To advance academic knowledge and guide managerial decision making, this study offers a comprehensive analysis of online relationship marketing in terms of its conceptual foundations, evolution in business practice, and empirical insights from academic research. The authors propose an evolving theory of online relationship marketing, characterizing online relationships as uniquely seamless, networked, omnichannel, personalized, and anthropomorphized. Based on these five essential features, six tenets and 11 corresponding propositions parsimoniously predict the performance effects of the manifold online relationship marketing strategies.

Online relationship marketing

Purpose – The purpose of this paper is to explore the measurement of e‐service quality for e‐retail banking, the importance of e‐service quality dimensions to e‐retail bank customers, and the relationship between e‐service quality and customer satisfaction.Design/methodology/approach – Results are drawn from a self‐completed survey of a convenience sample of 200 Australian respondents who regularly use online banking facilities. Factor analysis and regression analysis are used to ascertain factor structure and determine the impact of e‐service quality dimensions on satisfaction.Findings – A four‐factor solution (E‐ServQual) represented by “personal needs”, “site organisation”, “user‐friendliness” and “efficiency” is found, with all factors rated as important. E‐ServQual is found to be a predictor of overall customer satisfaction with banking performance, but “efficiency” is not found to be predictive. Overall satisfaction is lower than overall e‐service quality.Research limitations/implications – The Aust...

E‐retailing by banks: e‐service quality and its importance to customer satisfaction

Market segmentation and travel choice prediction in Spa hotels through TripAdvisor’s online reviews

Purpose – The purpose of this research is to explore the impact of online service quality on the level of customer delight and on the development of customer relationships.Design/methodology/approach – A self‐complete survey was used to collect data from a convenience sample of 200 Australian respondents who use online banking. Factor analysis and structural equation modelling were used to test the proposed model of relationships.Findings – Online service quality has no impact on customer delight, e‐trust or the development of stronger relationships with customers. It does have a relationship to e‐loyalty. However, the “efficiency” dimension of online service quality is related to e‐trust and also indirectly to relationship strength through e‐trust. The “personal need” and “site organization” dimensions of online service quality are related to e‐loyalty, with “personal needs” exhibiting the strongest impact. Customer delight has no relationship to online service quality, nor e‐trust, relationship strength...

Scott Keith W Weaven

Papers

Online relationship marketing

E‐retailing by banks: e‐service quality and its importance to customer satisfaction

Market segmentation and travel choice prediction in Spa hotels through TripAdvisor’s online reviews

Can banks improve customer relationships with high quality online services

An Empirical Analysis of Franchisee Value-in-Use, Investment Risk and Relational Satisfaction