Tingting Zhang

TL;DR: This is one of the first empirical studies investigating the relationship between the capabilities of SMA (transmission velocity, parallelism, symbol sets, rehearsability, and reprocessability) and B2B communication and business performance and calls for more research to verify this finding.

TL;DR: The results of examining the proposed model reveal that customers’ attitude towards VTO technology can affect their intention to purchase a garment online, which is affected by perceived usefulness, perceived enjoyment and perceived privacy risk.

TL;DR: The findings imply that stock investors tend to believe that big data investment could possibly increase the future returns for non-knowledge-intensive firms, and this study advances research on the economic value of big data investments.

TL;DR: The results show that three types of extrinsic motivation, namely identified motivation, introjected motivation, and external motivation, play an important role in user intention of collaboratively evaluating online content, and user satisfaction of the three basic psychological needs of autonomy, competence, and relatedness influences different types of intrinsic motivation.

TL;DR: In this article, the authors surveyed households to understand their willingness to participate in afforestation programs in Ningxia and Sichuan and also strove to understand the incentives for rural households to participate.