Luxury brands have always been fashion industry leaders, with admirable aesthetic value and innovative yet traditional business management. The brands...

Impacts of Luxury Fashion Brand’s Social Media Marketing on Customer Relationship and Purchase Intention

Understanding the attitude and intention to use smartphone chatbots for shopping

Developing a general extended UTAUT model for M-payment adoption

The effect of credit card versus mobile payment on convenience and consumers’ willingness to pay

This research is a pioneering study into the adoption of mobile-based money services for financial inclusion and sustainability in developing countries like Togo. Owing to their differences from more usual mobile-based banking and payment services, such technology is being aggressively promoted by providers of network telecommunication companies. However, the factors influencing its sustainable acceptance remain largely unknown. This paper extends the original Technology Acceptance Model (TAM), by integrating self-efficacy (SEMM), technology anxiety (TAMM), and personal innovativeness (PIMM). The research model is assessed with survey data of 539 actual and prospective mobile money users employing structural equation modeling–artificial neural networks (SEM–ANN) approach. A feed-forward-back-propagation (FFBP) multi-layer perceptron (MLP) ANN with significant predictors obtained from SEM as the input units and the root mean square of errors (RMSE) indicated that the ANN method achieves high prediction accuracy. The results present conclusive evidence that perceived ease-of-use (PEMM) is the most significant factor affecting consumers’ attitudes to mobile-based money. While perceived usefulness (PUMM) and PIMM affect adoption decisions, their impact is much lower. Consumer attitudes and intentions were found to have a significant relationship with TAM. SEMM and TAMM; however, they showed mixed results. These findings will be useful to retain prevailing users and attract new ones.

https://www.mdpi.com/2071-1050/11/13/3639/pdf

Extended Technology Acceptance Model to Predict Mobile-Based Money Acceptance and Sustainability: A Multi-Analytical Structural Equation Modeling and Neural Network Approach

Examining the role of anxiety and social influence in multi-benefits of mobile payment service

A study of antecedents and outcomes of social media WOM towards luxury brand purchase intention

Enhancing the role of flow experience in social media usage and its impact on shopping

The Belt and Road Initiative (BRI) plays a vital role in mobilizing economic and social development and improving national and international connectivity. This research proposes to examine residents’ perceptions of economic and social effects of BRI in Lao PDR. Moreover, it attempts to test the moderating effect of location. A total of 412 survey responses were collected across the country via online survey, and structural equation modeling and multi-group analysis were used to estimate a research model and moderation. The findings reveal that both economic and social determinants have a positive influence on perceived benefit attitudes towards BRI. Specifically, education, tourism, and foreign direct investment (FDI) are the main drivers of the socio-economic benefits, whereas employment and living standards are not. The result confirms the nonexistence of the moderating effect of the location. Our study sheds light on the knowledge of BRI in the Lao PDR context by examining the socio-economic determinants on the perceptions of the local citizens and the moderating effect of location. The government and BRI authority are informed about the factors that explain the benefit of BRI; this information will be useful for future studies.

/pdf/examine-the-economic-and-social-effects-on-lao-peoples-2mzdfhpa.pdf

Toulany Thavisay

Papers

Examining the role of anxiety and social influence in multi-benefits of mobile payment service

A study of antecedents and outcomes of social media WOM towards luxury brand purchase intention

Enhancing the role of flow experience in social media usage and its impact on shopping

Examine the Economic and Social Effects on Lao People’s Perceived Benefit Attitudes towards BRI