Jungkun Park

TL;DR: Li et al. as discussed by the authors conducted a survey of 221 Chinese nationals and tested a proposed conceptual framework based on UTAUT with moderating variables, and the results from SEM multi-group analysis indicate that gender and education level are significant moderating factors while internet usage experience does not register as significant.

TL;DR: In this paper, the authors proposed two external variables (technology experience and trip experience) and two external determinants (perceived usefulness and perceived ease of use) together determine user attitudes towards using mobile devices and, consequently, inflence user intention and willingness to adopt mobile devices in the tourism context.

TL;DR: In this paper, a research model was designed to identify multi-dimensions of mobile service quality and perceived value, and investigate their influences on satisfaction and loyalty, and the results showed interrelationship between economic and emotional value.

TL;DR: In this paper, the authors examined the relationship between three dimensions of interactivity (controllability, synchronicity, and bi-directionality) and consumers' perceived value composed of utilitarian and hedonic values on e-shopping, finally determining the level of overall satisfaction on using interactivity features in e-tailing service.

TL;DR: In this article, the authors investigated the intention to adopt mobile payment services by emphasizing the role of multiple benefits, including convenience, enjoyment, and economic benefits, and found that attitudes positively influence the intention of mobile payment users.