T
Tua Björklund
Researcher at Aalto University
Publications - 50
Citations - 456
Tua Björklund is an academic researcher from Aalto University. The author has contributed to research in topics: New product development & Computer science. The author has an hindex of 10, co-authored 43 publications receiving 354 citations.
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Initial mental representations of design problems: Differences between experts and novices
TL;DR: This paper explored the differences in the initial mental representations of real-life product development problems between advanced product development engineering students and recommended, professional experts and found that expert mental representations demonstrate superior extent, depth and level of detail, accommodating more interconnections and being more geared toward action.
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Expanding entrepreneurial solution spaces in times of crisis: Business model experimentation amongst packaged food and beverage ventures
Tua Björklund,Maria Mikkonen,Pauliina Mattila,Pauliina Mattila,Floris van der Marel,Floris van der Marel +5 more
TL;DR: In this paper, the authors focus on how packaged food and drink entrepreneurs in Finland took action to create and capture new value during the Covid-19 crisis, examining 844 social media posts of 66 ventures between March and May 2020 and interviewing 17 of these ventures.
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Integrating Design into Organizations: The Coevolution of Design Capabilities:
TL;DR: In this article, the authors discuss the frictions between design and typical engineering and management practices and propose a design approach as a panacea for uncertainty and disruption in organizational leaders' decision-making.
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Generating resources through co-evolution of entrepreneurs and ecosystems
Tua Björklund,Norris F. Krueger +1 more
TL;DR: In this article, a qualitative analysis of the extreme case of Aalto Entrepreneurship Society (Aaltoes), a newly founded organization successfully promoting entrepreneurship within a university merger with virtually no resources, based on interviews of six key contributors and four stakeholder organizations, is presented.
Time constraints in design idea generation
TL;DR: In this paper, the effects of time constraints on design idea generation have been investigated and the main findings are that time decomposition can increase ideation productivity, and while time pressure usually increases productivity, creativity can be compromised by both scarcity and abundance of time.