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Ulrike Gretzel

Researcher at University of Southern California

Publications -  285
Citations -  16876

Ulrike Gretzel is an academic researcher from University of Southern California. The author has contributed to research in topics: Tourism & Social media. The author has an hindex of 55, co-authored 275 publications receiving 13643 citations. Previous affiliations of Ulrike Gretzel include University of Illinois at Urbana–Champaign & University of Queensland.

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Activationism: how tobacco marketers hacked global youth culture

TL;DR: Kozinets et al. as mentioned in this paper conducted a 10-country netnography concerning the use of branded events and social media to market tobacco brands to young people, revealing how youth culture and activist discourse are subverted and transformed through an interlinked series of events, training sessions, sponsorships, branding moves, and recruitments.
Book ChapterDOI

Making Sense of Robots: Consumer Discourse on Robots in Tourism and Hospitality Service Settings

TL;DR: In this article, the authors introduce technology sensemaking and technology ideology as important theoretical frameworks to understand consumer perceptions, attitudes, uses and relationships in regard to service robots in hospitality and tourism contexts.
Journal ArticleDOI

Food waste in tourist households: a perspective article

TL;DR: A perspective on food waste by tourists and tourist households, now and in the future, is provided in this article, which summarizes contemporary thinking about food waste and conceptualizes food waste specifically for tourist household settings.
Book ChapterDOI

Strategic use of social media affordances for marketing: a case study of Chinese DMOs

TL;DR: The findings indicate that despite the opportunities for personal selling, DMOs do not fully capitalize on Weibo to achieve personal selling goals and not all technological functions are used for strategic marketing purposes.
MonographDOI

Tourism in a technology-dependent world

TL;DR: In this paper, the authors discuss the future of tourism in the twenty-first century and present a vision of the tourism industry in the 21st century, focusing on sustainable tourism in a technology-dependent world.