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Ulrike Gretzel
Researcher at University of Southern California
Publications - 285
Citations - 16876
Ulrike Gretzel is an academic researcher from University of Southern California. The author has contributed to research in topics: Tourism & Social media. The author has an hindex of 55, co-authored 275 publications receiving 13643 citations. Previous affiliations of Ulrike Gretzel include University of Illinois at Urbana–Champaign & University of Queensland.
Papers
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Journal ArticleDOI
Neglected stakeholder groups: conceptualising a dynamic model for neglected stakeholder analysis and engagement
TL;DR: In this article, the authors explore the application of stakeholder theory to "neglected stakeholders" and explore the risks involved in assuming that disparate stakehlder groups lack power, and demonstrate that managers and policy makers must now utilise iterative stakeholder analysis techniques that are reactive, and which respond to previously neglected stakeholder groups.
Book ChapterDOI
Tourist Activated Networks: Implications for Dynamic Packaging Systems in Tourism
TL;DR: This paper discusses tourist activated networks as a concept to inform technological applications supporting dynamic bundling and en-route recommendations and their implications for technology design and tourism marketing.
Journal ArticleDOI
Creating global leaders with sustainability mindsets - insights from the RMSSN summer academy.
TL;DR: The authors presented the structure and preliminary outcomes of a pedagogical experiment aimed at creating global leaders with sustainability mindsets and aligns closely with approaches outlined for global citizenship education and sustainable tourism pedagogy.
Journal ArticleDOI
Collaborating against COVID-19: bridging travel and travel tech
TL;DR: It is argued that local government mediation is needed for it to succeed, in formats such as funded hackathons or incubation programs that are targeted at addressing COVID-19 and its unique challenges.
Book ChapterDOI
Role of community informatics in heritage tourism development
TL;DR: It is argued that community informatics research forms the basis for more integrated and participatory forms of heritage tourism development and specifically virtual community networks and digital storytelling.