V
Vassilis Dalakas
Researcher at California State University San Marcos
Publications - 37
Citations - 902
Vassilis Dalakas is an academic researcher from California State University San Marcos. The author has contributed to research in topics: Consumer behaviour & Social media. The author has an hindex of 16, co-authored 35 publications receiving 802 citations. Previous affiliations of Vassilis Dalakas include Northern Kentucky University & Berry College.
Papers
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Journal Article
The Balance Theory Domino: How Sponsorships May Elicit Negative Consumer Attitudes
Vassilis Dalakas,Aron M. Levin +1 more
TL;DR: The authors found that while there is a strong positive connection between attitude toward their favorite driver and attitude toward that driver's sponsor, the reverse was true as well, that is, respondents' attitudes for brands that sponsor their least favorite driver appear to be negatively impacted.
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Fan identification, Schadenfreude toward hated rivals, and the mediating effects of Importance of Winning Index (IWIN)
TL;DR: In this article, the authors explore potential negative outcomes of high fan identification as well as identify the causal mechanism or mediator by which high identification may result in such negative responses, and propose a new mediating construct for the fan identification literature, the Importance of Winning Index (IWIN).
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He said, she said … they said: parents' and children's assessment of children's influence on family consumption decisions
Aviv Shoham,Vassilis Dalakas +1 more
TL;DR: In this paper, the authors examined the impact of Israeli children on family decision making and found that Israeli children have a similar influence to US children, suggesting that overall, Israeli children exercise quite strong influence on families' decision making.
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Family consumer decision making in Israel: the role of teens and parents
Aviv Shoham,Vassilis Dalakas +1 more
TL;DR: The results revealed that teenage children have influence over family purchases, particularly for products relevant to them (like cereal and vacations) and during the initiation stage, consistent with the ranking of Israel as a low power-distance country, Israeli teens had higher influence than US teens on family decisions as discussed by the authors.
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Rivalries and sponsor affiliation: Examining the effects of social identity and argument strength on responses to sponsorship-related advertising messages
Colleen Bee,Vassilis Dalakas +1 more
TL;DR: This paper examined how social identities and message characteristics influence the processing of sponsorship associations and persuasive messages and found that strong social identities influence information processing in ways that are favorable for in-group associations and unfavorable for outgroup associations.