Cognitive engineering

The Technology Readiness Index (TRI), a 36-item scale to measure people’s propensity to embrace and use cutting-edge technologies, was published in the Journal of Service Research over a decade ago...

An Updated and Streamlined Technology Readiness Index TRI 2.0

Analysis of trajectory data is the key to a growing number of applications aiming at global understanding and management of complex phenomena that involve moving objects (e.g. worldwide courier distribution, city traffic management, bird migration monitoring). Current DBMS support for such data is limited to the ability to store and query raw movement (i.e. the spatio-temporal position of an object). This paper explores how conceptual modeling could provide applications with direct support of trajectories (i.e. movement data that is structured into countable semantic units) as a first class concept. A specific concern is to allow enriching trajectories with semantic annotations allowing users to attach semantic data to specific parts of the trajectory. Building on a preliminary requirement analysis and an application example, the paper proposes two modeling approaches, one based on a design pattern, the other based on dedicated data types, and illustrates their differences in terms of implementation in an extended-relational context.

/pdf/a-conceptual-view-on-trajectories-k8d3970n1n.pdf

A conceptual view on trajectories

Management: Tasks, Responsibilities, Practices

Context: In recent years, many usability evaluation methods (UEMs) have been employed to evaluate Web applications. However, many of these applications still do not meet most customers' usability expectations and many companies have folded as a result of not considering Web usability issues. No studies currently exist with regard to either the use of usability evaluation methods for the Web or the benefits they bring. Objective: The objective of this paper is to summarize the current knowledge that is available as regards the usability evaluation methods (UEMs) that have been employed to evaluate Web applications over the last 14years. Method: A systematic mapping study was performed to assess the UEMs that have been used by researchers to evaluate Web applications and their relation to the Web development process. Systematic mapping studies are useful for categorizing and summarizing the existing information concerning a research question in an unbiased manner. Results: The results show that around 39% of the papers reviewed reported the use of evaluation methods that had been specifically crafted for the Web. The results also show that the type of method most widely used was that of User Testing. The results identify several research gaps, such as the fact that around 90% of the studies applied evaluations during the implementation phase of the Web application development, which is the most costly phase in which to perform changes. A list of the UEMs that were found is also provided in order to guide novice usability practitioners. Conclusions: From an initial set of 2703 papers, a total of 206 research papers were selected for the mapping study. The results obtained allowed us to reach conclusions concerning the state-of-the-art of UEMs for evaluating Web applications. This allowed us to identify several research gaps, which subsequently provided us with a framework in which new research activities can be more appropriately positioned, and from which useful information for novice usability practitioners can be extracted.

Usability evaluation methods for the web: A systematic mapping study

IntroductionOrganizations are becoming increasingly serious about the notion of "data as an asset" as they face increasing pressure for reporting a "single version of the truth." In a 2006 survey of 359 North American organizations that had deployed business intelligence and analytic systems, a program for the governance of data was reported to be one of the five success "practices" for deriving business value from data assets. In light of the opportunities to leverage data assets as well ensure legislative compliance to mandates such as the Sarbanes-Oxley (SOX) Act and Basel II, data governance has also recently been given significant prominence in practitioners' conferences, such as TDWI (The Data Warehousing Institute) World Conference and DAMA (Data Management Association) International Symposium.The objective of this article is to provide an overall framework for data governance that can be used by researchers to focus on important data governance issues, and by practitioners to develop an effective data governance approach, strategy and design. Designing data governance requires stepping back from day-to-day decision making and focusing on identifying the fundamental decisions that need to be made and who should be making them. Based on Weill and Ross, we also differentiate between governance and management as follows:• Governance refers to what decisions must be made to ensure effective management and use of IT (decision domains) and who makes the decisions (locus of accountability for decision-making).• Management involves making and implementing decisions.For example, governance includes establishing who in the organization holds decision rights for determining standards for data quality. Management involves determining the actual metrics employed for data quality. Here, we focus on the former.Corporate governance has been defined as a set of relationships between a company's management, its board, its shareholders and other stakeholders that provide a structure for determining organizational objectives and monitoring performance, thereby ensuring that corporate objectives are attained. Considering the synergy between macroeconomic and structural policies, corporate governance is a key element in not only improving economic efficiency and growth, but also enhancing corporate confidence. A framework for linking corporate and IT governance (see Figure 1) has been proposed by Weill and Ross.Unlike these authors, however, we differentiate between IT assets and information assets: IT assets refers to technologies (computers, communication and databases) that help support the automation of well-defined tasks, while information assets (or data) are defined as facts having value or potential value that are documented. Note that in the context of this article, we do not differentiate between data and information.Next, we use the Weill and Ross framework for IT governance as a starting point for our own framework for data governance. We then propose a set of five data decision domains, why they are important, and guidelines for what governance is needed for each decision domain. By operationalizing the locus of accountability of decision making (the "who") for each decision domain, we create a data governance matrix, which can be used by practitioners to design their data governance. The insights presented here have been informed by field research, and address an area that is of growing interest to the information systems (IS) research and practice community.

Designing data governance

Although information systems (IS) problem solving involves knowledge of both the IS and application domains, little attention has been paid to the role of application domain knowledge. In this study, which is set in the context of conceptual modeling, we examine the effects of both IS and application domain knowledge on different types of schema understanding tasks: syntactic and semantic comprehension tasks and schema-based problem-solving tasks. Our thesis was that while IS domain knowledge is important in solving all such tasks, the role of application domain knowledge is contingent upon the type of understanding task under investigation. We use the theory of cognitive fit to establish theoretical differences in the role of application domain knowledge among the different types of schema understanding tasks. We hypothesize that application domain knowledge does not influence the solution of syntactic and semantic comprehension tasks for which cognitive fit exists, but does influence the solution of schema-based problem-solving tasks for which cognitive fit does not exist.

To assess performance on different types of conceptual schema understanding tasks, we conducted a laboratory experiment in which participants with high- and low-IS domain knowledge responded to two equivalent conceptual schemas that represented high and low levels of application knowledge (familiar and unfamiliar application domains). As expected, we found that IS domain knowledge is important in the solution of all types of conceptual schema understanding tasks in both familiar and unfamiliar applications domains, and that the effect of application domain knowledge is contingent on task type. Our findings for the EER model were similar to those for the ER model. Given the differential effects of application domain knowledge on different types of tasks, this study highlights the importance of considering more than one application domain in designing future studies on conceptual modeling.

Understanding Conceptual Schemas: Exploring the Role of Application and IS Domain Knowledge

An important prerequisite for the success of any online service is ensuring that customers' experience—via the interface—satisfies both sensory and functional needs. Developing interfaces that are responsive to customers' needs requires a perspective on interface design as well as a deep understanding of the customers themselves. Drawing upon research in consumer behavior concerning consumer beliefs about technology, we deploy an alternative way to describe customers based on psychographic characteristics. Technology readiness (TR), a multidimensional psychographic construct, offers a way to segment online customers based upon underlying positive and negative technology beliefs. The core premise of this study is that the beliefs form the foundation for expectations of how things should work and how specific online service interfaces are evaluated by customers. At the same time, usability evaluations of specific online services might be contingent on contextual factors, specifically the type of site (hedonic vs. utilitarian) and access method (Web vs. wireless Web). The aspects of usability examined here are those incorporated into the usability metric and instrument based on the Microsoft Usability Guidelines (MUG). The results of an empirical study with 160 participants indicate that (i) TR customer segments vary in usability requirements and (ii) usability evaluations of specific online service interfaces are influenced by complex interactions among site type, access method, and TR segment membership. As organizations continue to expand their online service offerings, managers must recognize that the interface exists to serve the customers, so their design must be matched to market needs and TR.

Usability of Online Services: The Role of Technology Readiness and Context*

Business analytics: Why now and what next?

While many real-world applications need to organize data based on space (e.g., geology, geomarketing, environmental modeling) and/or time (e.g., accounting, inventory management, personnel management), existing conventional conceptual models do not provide a straightforward mechanism to explicitly capture the associated spatial and temporal semantics. As a result, it is left to database designers to discover, design, and implement - on an ad hoc basis - the temporal and spatial concepts that they need. We propose an annotation-based approach that allows a database designer to focus first on nontemporal and nongeospatial aspects (i.e., "what") of the application and, subsequently, augment the conceptual schema with geospatiotemporal annotations (i.e., "when" and "where"). Via annotations, we enable a supplementary level of abstraction that succinctly encapsulates the geospatiotemporal data semantics and naturally extends the semantics of a conventional conceptual model. An overarching assumption in conceptual modeling has always been that expressiveness and formality need to be balanced with simplicity. We posit that our formally defined annotation-based approach is net only expressive, but also straightforward to understand and implement.

/pdf/augmenting-a-conceptual-model-with-geospatiotemporal-1ovm29o9do.pdf

Vijay Khatri

Papers

Designing data governance

Understanding Conceptual Schemas: Exploring the Role of Application and IS Domain Knowledge

Usability of Online Services: The Role of Technology Readiness and Context*

Business analytics: Why now and what next?

Augmenting a conceptual model with geospatiotemporal annotations