'Blogging' - a contraction of the term 'web logging' - is perhaps best described as a form of micro-publishing. Easy to use, from any Internet connection point, blogging has become firmly established as a web based communications tool. The blogging phenomenon has evolved from its early origin as a medium for the publication of simple, online personal diaries, to the latest disruptive technology, the 'killer app' that has the capacity to engage people in collaborative activity, knowledge sharing, reflection and debate (Hiler, 2003). Many blogs have large and dedicated readerships, and blog clusters have formed linking fellow bloggers in accordance with their common interests. 
This paper explores the potential of blogs as learning spaces for students in the higher education sector. It refers to the nascent literature on the subject, explores methods for using blogs for educational purposes in university courses (eg. Harvard Law School), and records the experience of the Brisbane Graduate School of Business at Queensland University of Technology, with its 'MBA blog'. The paper concludes that blogging has the potential to be a transformational technology for teaching and learning.

Exploring the use of blogs as learning spaces in the higher education sector

Critical Thinking and Education

https://northumbria-test.eprints-hosting.org/id/document/262866

Exploring the credibility of online celebrities' Instagram profiles in influencing the purchase decisions of young female users

Thank you for reading a first look at communication theory. Maybe you have knowledge that, people have look numerous times for their favorite readings like this a first look at communication theory, but end up in infectious downloads. Rather than reading a good book with a cup of coffee in the afternoon, instead they cope with some infectious bugs inside their desktop computer. a first look at communication theory is available in our digital library an online access to it is set as public so you can download it instantly. Our book servers hosts in multiple countries, allowing you to get the most less latency time to download any of our books like this one. Merely said, the a first look at communication theory is universally compatible with any devices to read.

A First Look At Communication Theory

Outline I. The central route and the peripheral route: alternative paths to persuasion. A. Richard Petty and John Cacioppo posit two basic routes for persuasion. B. The central route involves message elaboration, defined as the extent to which a person carefully thinks about issue-relevant arguments contained in a persuasive communication. C. The peripheral route processes the message without any active thinking about the attributes of the issue or the object of consideration. 1. Recipients rely on a variety of cues to make quick decisions. 2. Robert Cialdini has identified six such cues. a. Reciprocation. b. Consistency. c. Social proof. d. Liking. e. Authority. f. Scarcity. D. Although Petty and Cacioppo's model seems to suggest that the routes are mutually exclusive, they stress that the central route and the peripheral route are poles on a cognitive processing continuum that shows the degree of mental effort a person exerts when evaluating a message. E. The more listeners work to evaluate a message, the less they will be influenced by content-irrelevant factors; the greater the effect of content-irrelevant factors, the less impact the message carries. II. Motivation for elaboration: is it worth the effort? A. People are motivated to hold correct attitudes. B. Yet the number of ideas a person can scrutinize is limited, so we tend to focus on issues that are personally relevant. C. Personally relevant issues are more likely to be processed on the central route; issues with little relevance take the peripheral route (credibility cues take on greater importance). D. Certain individuals have a need for cognitive clarity, regardless of the issue; these people will work through many of the ideas and arguments they hear. III. Ability for elaboration: can they do it? A. Distraction disrupts elaboration. B. Repetition may increase the possibility of elaboration. IV. Type of elaboration: objective vs. biased thinking. A. Biased elaboration (top-down thinking) occurs when predetermined conclusions color the supporting data underneath.

Elaboration likelihood model

Purpose – Numerous electronic word-of-mouth (eWOM) studies have been conducted to examine the effectiveness of persuasive eWOM messages. Despite the impact of eWOM messages in decision-making processes, few researches have directly tested potential antecedents of persuasive eWOM messages among message recipients in social media context. The purpose of this paper is to critically discuss and examine the determinants of persuasive eWOM messages when message recipients intend to accept and use eWOM messages. Design/methodology/approach – The authors reviewed extant literature of eWOM and proposed hypotheses regarding persuasive eWOM messages in social media context. A survey of 78 respondents was conducted and the data were analysed using SmartPLS. Findings – This study found that argument quality, source credibility, source attractiveness, source perception and source style are critical antecedents of persuasive eWOM messages. The PLS results suggested that source credibility (trustworthiness), source perce...

Examining the antecedents of persuasive eWOM messages in social media

Elaboration Likelihood Model (ELM) assumes that consumers interpret persuasive messages by applying central and peripheral routes in a particular environment. Companies are trying to maximize the potential of social media in their marketing communication strategies. This study aims to conceptualize persuasive messages using ELM in a social media perspective, propose a conceptual framework, and systematically review and analyze extant theories and models pertinent to persuasive communications. ELM is considered a feasible and useful approach to elucidate the persuasive information process by consumers in the social media context. Findings revealed that there were an increasing number of studies using ELM in the social media context. The authors believed that this study shed light on further potential studies in ELM in the social media environment. The proposed conceptual framework underlined critical constructs and parameters of information processing so that marketers could formulate effective communicati...

Conceptualizing Persuasive Messages Using ELM in Social Media

EEG-based emotion recognition: Review of commercial EEG devices and machine learning techniques

Although numerous studies on attitude-behavior theories exist in the social media context, few extensive studies have been conducted in reviewing and classifying the extant literature This study aims to critically review, discuss, and examine five major attitude-behavior theories in the social psychology field Theory of Planned Behavior, Elaboration Likelihood Model, Heuristic-Systematic Model, Cognitive Dissonance Theory, and Social Judgment Theory have been empirically dissected and reviewed in a systematic manner, after which criticisms and compliments of these theories have been observed and evaluated The significance of the study is to identify the trend of applying attitude-behavior theories to manifesting practical social media marketing implications This study found that Elaboration Likelihood Model studies are trending upward among persuasive communication studies in the context of social media

Persuasive Communication: A Study of Major Attitude-Behavior Theories in a Social Media Context

Massive open online course (MOOCs) are transforming the era of distance learning education in a groundbreaking way that it has attracted a huge amount of attention from the media, education institutions, and education professionals. The purpose of this study is to measure the effectiveness of courses delivered using MOOCs in Taylor’s University. The Kirkpatrick’s four levels of evaluation learning model were adapted to measure the effectiveness of MOOCs. A descriptive survey of 250 learners was conducted. The study indicated that comprehensive study materials in MOOCs are useful for the learners as future reference. MOOCs are effective in the sense that it helps learners to understand a certain topic and apply it in real life. The program has met the learners’ expectations, and they will strongly recommend the course to other people. Nevertheless, learners think that the study materials are sufficient for beginners, but advanced course is needed to meet their future job expectation. This study focuses on MOOCs in OpenLearning platform only. In the future, research can be expanded to focus on different MOOC platforms besides OpenLearning. Lastly, with the result obtained in this research, it will be able to contribute to the community of MOOC and institutions that plan to introduce MOOCs.

Wei Wei Goh

Papers

Examining the antecedents of persuasive eWOM messages in social media

Conceptualizing Persuasive Messages Using ELM in Social Media

EEG-based emotion recognition: Review of commercial EEG devices and machine learning techniques

Persuasive Communication: A Study of Major Attitude-Behavior Theories in a Social Media Context

The Effectiveness of MOOC Among Learners Based on Kirkpatrick’s Model