scispace - formally typeset
W

Wenjuan Ma

Researcher at Michigan State University

Publications -  26
Citations -  496

Wenjuan Ma is an academic researcher from Michigan State University. The author has contributed to research in topics: Athletes & Medicine. The author has an hindex of 6, co-authored 20 publications receiving 305 citations.

Papers
More filters
Journal ArticleDOI

Keep Using My Health Apps: Discover Users' Perception of Health and Fitness Apps with the UTAUT2 Model.

TL;DR: The UTATU2 Model is extended to the mobile apps domain and provides health professions, app designers, and marketers with the insights of user experience in terms of continuously using health and fitness apps.
Proceedings ArticleDOI

Don't Wait!: How Timing Affects Coordination of Crowdfunding Donations

TL;DR: It is found that making an early donation is usually a better strategy for donors because the amount of donations made early in a project's campaign is often the only difference between that project being funded or not.
Journal ArticleDOI

Public broadband investment priorities in the United States: an analysis of the broadband technology opportunities program

TL;DR: Overall, whether the awards made under the BTOP program advance a national broadband development agenda appears to be correct, but the present analysis found that projects focusing on minority populations may have received less emphasis than that announced in the stated goals of the program.
Journal ArticleDOI

A Sponsorship Disclosure is Not Enough? How Advertising Literacy Intervention Affects Consumer Reactions to Sponsored Influencer Posts

TL;DR: In view of the burgeoning innovation in marketing practices on social media, the need to understand how consumers react to these practices is also on the rise as mentioned in this paper, drawing on the persuasion knowledge m...
Journal ArticleDOI

Should Scientists Talk About GMOs Nicely? Exploring the Effects of Communication Styles, Source Expertise, and Preexisting Attitude:

TL;DR: This article investigated the effects of communication styles, source expertise, and audiences' preexisting attitudes in the contexts of the debate regarding genetically modified organisms (GMO) in the US.