Yong Chae Rhee

TL;DR: In this paper, the role of perceived corporate social responsibility (CSR) in the donor decision-making process in college athletics has been examined and a research model was developed to examine theoretical relationships among perceived CSR, trust, commitment and donation intention.

TL;DR: In the highly competitive college sport environment, many varsity sport programs have financial systems independent from the academic side of the university as discussed by the authors, and these programs function on multimillions of dollars.

TL;DR: This paper explored how people become sport fans by elucidating why people support teams even when they are unsuccessful, and found that sport involvement is very important, especially if relative deprivation can elicit team identification from people with little to no sport involvement.

TL;DR: In this article, a model of value-based stakeholders' loyalty toward sport technology (MVLST) is offered to inform customer purchase intentions of technology-based products by proposing theoretical rela tionships between perceived value, brand attitude, and purchase intention.

TL;DR: In this article, the authors developed the scale of organizational trustworthiness (SOT), which consists of perceived accountability, integrity and fairness, and examined theoretical relationships with respect to trustworthiness and accountability.