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Yong J. Wang
Researcher at West Chester University of Pennsylvania
Publications - 60
Citations - 1583
Yong J. Wang is an academic researcher from West Chester University of Pennsylvania. The author has contributed to research in topics: Market orientation & Brand awareness. The author has an hindex of 18, co-authored 58 publications receiving 1353 citations. Previous affiliations of Yong J. Wang include University of Texas–Pan American & Ohio University.
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Aesthetics and the online shopping environment: Understanding consumer responses
TL;DR: In this paper, a hierarchical model examines how the two dimensions of web aesthetics, aesthetic formality and aesthetic appeal, influence online consumers' psychological reactions, including perceived service quality, satisfaction, and arousal, and how these psychological changes, in turn, influence consumers' conative tendencies.
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Web aesthetics effects on perceived online service quality and satisfaction in an e-tail environment: The moderating role of purchase task
TL;DR: In this article, the authors examined the effects of web aesthetics, including aesthetic formality and aesthetic appeal, on consumers' perceived online service quality and satisfaction during service encounter, and found that the effect of aesthetic appeal on satisfaction is negative for task-oriented consumers.
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Relationship between total quality management (TQM) and continuous improvement of international project management (CIIPM)
Joo Y. Jung,Yong J. Wang +1 more
TL;DR: In this paper, the authors investigated the relationship between the total quality management (TQM) practice and the continuous improvement of international project management (CIIPM) practice based on a literature review and qualitative interviews with TQM and project management experts.
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Validity, reliability, and applicability of psychophysiological techniques in marketing research
Yong J. Wang,Michael S. Minor +1 more
TL;DR: In this paper, the strengths and weaknesses of ten major psychophysiological techniques are analyzed on the basis of the summaries of 67 marketing studies that have employed psychophysics techniques.
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Competitive strategy, TQM practice, and continuous improvement of international project management: A contingency study
TL;DR: In this paper, the authors explored the relationship between competitive strategy, total quality management (TQM), and continuous improvement of international project management (CIIPM) and found that human resource-based and technology-based TQM elements have stronger influence toward CIIPM performance.