Showing papers in "Business Horizons in 1988"

TL;DR: In this article, the authors describe how competition from offshore producers, technological innovations, and shortened product life cycles have changed buyer-seller relationships and how traditional relationships no longer suffice; closer, more collaborative approaches are needed.

TL;DR: The marketing concept helped American businesses gain dominant positions in the world's economy as discussed by the authors. Yet, the rush to strategic planning forced out the marketing concept at many companies, and now, as American firms lose their positions, marketing concept is back in vogue.

TL;DR: In this paper, what causes problems, and what can a business do to eliminate them, are discussed, and the answers are found in Section 5.2.1.1].

TL;DR: In this paper, the authors examine what is needed to successfully develop a marketing orientation in order to be more responsive in the markets in which they operate, but do little to actually change their orientation.

TL;DR: The marketing concept has been criticized, broadened, and blamed for the current decline in American competitiveness worldwide as mentioned in this paper. But many of those doing all that work have failed to recognize what the marketing concept really is.

TL;DR: In this article, the authors consider what must be considered in deciding whether or not to accept an overseas assignment in a combat mission, if one should come your way, what must you consider in deciding to accept it?

TL;DR: It will be easier than most commentators think to add ethics to the curricula at our business schools as mentioned in this paper. But it is also necessary and not only easier, but also necessary, as insider-trading scandals have shown.

TL;DR: In this ever-changing world, executives must be able to think on their toes, and one skill that makes them executives, and keeps the toes going, is intuition as discussed by the authors.

TL;DR: In this paper, the authors argue that companies may need intrapreneurship in their organizations, but they are not set up to nurture and reward it, and they need to encourage it.

TL;DR: This paper showed that the reasons for failure are not as well documented as reasons for business success, yet they are at least as important as business success and that they have not changed much in 20 years.

TL;DR: In this article, the authors present a framework that will at least help the manager get through the fog of pricing in the export market, which is not and never will be an exact discipline and export pricing is even more mysterious.

TL;DR: In the past, top management has often failed to oversee the systems-planning process as discussed by the authors, and that failure is now being remedied, and the authors spotlight ten issues that management must address.

TL;DR: In this article, a new model for determining market strategies is proposed, which is based on a new portfolio planning model for the political environment, in which traditional portfolio planning models may be incomplete and even unrealistic.

TL;DR: Abstract Manufacturers, often unwittingly, lose billions of dollars every year to product counterfeiting.

TL;DR: In this paper, the authors give a method of identifying a functional culture and some steps for keeping that culture from turning elitist, which is often a key to the success or failure of business strategies.

TL;DR: The current state of privatization in the U.S. and what might happen in the future are discussed in this paper, where the authors discuss the role of government services traditionally provided by governments that are now at least in part provided by private firms.

TL;DR: The authors examines the gap between the methods of cost accounting and the long-run interests of the factory and offers two possible prescriptions for change: a shift to direct costing, or the use of throughput time as the basis for full costing.

TL;DR: In this article, the authors pointed to the common management style of the chaebol groups as one reason for success and a reason to pause in South Korea's fast-growing economy.

TL;DR: Bunke, assuming once again his “permanent” seat in the Editor's Chair, says business ethics is vitally important, but can it be taught? as mentioned in this paper.

TL;DR: Men and women are entering high-level management positions in greater numbers, and at a younger age, than ever before as discussed by the authors. But when will they break down the wall blocking the top executive suite?

TL;DR: In this paper, the authors propose to "walk a mile in the channel partner's shoes" in order to build a smooth and profitable relationship between manufacturer and reseller, which may be the first place to start in building a smooth relationship between manufacturers and resellers.

TL;DR: In this article, the authors argue that companies that want to succeed on a worldwide scale need to have a management that takes a world view, supports its overseas operations, pays close attention to the political winds, and uses local nationals whenever possible.

TL;DR: There are 850 ways to reduce imports, and nations have been known to use all of them as discussed by the authors. But their myopic vision is that marketing barriers can solve their economic problems, and even the United States has fallen victim to this false vision.

TL;DR: Low-cost leadership is merely one form of differentiation, and since only one firm can provide the lowest cost, other firms must choose other methods as discussed by the authors, and a good place to start is with the customer.

TL;DR: Employee loyalty can do wonders for a company if it's channeled in the right direction as mentioned in this paper. Yet, not only do executives perceive employee loyalty in their organizations as low, but they are not quite sure how to raise it.

TL;DR: In this paper, a fast-changing environment and an increasing number of variables that cannot be controlled make planning for different possible outcomes more important now than ever, and the importance of planning for possible outcomes is emphasized.

TL;DR: A study conducted over 21 years showed that management values do not change dramatically as discussed by the authors. But, every ten years pundits predict drastic changes in management style for the next decade, yet, according to a study conducted by as discussed by the authors, they do not.

TL;DR: In this paper, the authors discuss how to find strategic marketing advantages in various ways; finding them is not all that easy, however, and requires perceptive analysis and requires time and resources.

TL;DR: In this article, the author suggests looking at some alternatives that can accomplish the same objective, making your workplace safe and efficient, and suggests that random drug testing is costly, and not only in monetary terms, but also in morale and loyalty.

TL;DR: The airlines have succeeded in targeting their frequent-flier programs toward the business traveler as mentioned in this paper. But that very success has brought them problems that are not easily cured, and they need to be fixed.