East China Economic Management 

About: East China Economic Management is an academic journal. The journal publishes majorly in the area(s): China & Government. Over the lifetime, 542 publications have been published receiving 833 citations.

A Review of the Women Entrepreneurship Performance Research Based on Gender Differences

Abstract: There are significant gender differences in entrepreneurial activities in terms of participation and performance.Therefore,The explanation to those reasons of gender differences is important in the area of entrepreneurial research. Through systematically sorting out the literature in accordance with gender differences in entrepreneurial performance,the paper summarizes the status of gender comparative study on entrepreneurial performance. Furthermore,the paper analyzes the reasons of gender differences,from the two perspectives of constraint-driven and preference-driven. Finally,it,based on reviewing the current research,builds a general research framework of entrepreneurship performance about gender differences.

The Interaction of Entrepreneurship and Institutions

Abstract: The allocation of entrepreneurship during productive,unproductive,and destructive is determined by institutions,which was stated by Baumol in 1990.Howerer,entrepreneurship is not only influenced by institutions,entrepreneurs often help shape institutions themselves.The bilateral causal relation between entrepreneurs and institutions is examined in this paper.Entrepreneurs affect institutions in three ways.Entrepreneurship abiding by existing institutions is occasionally disruptive enough to challenge the foundations of prevailing institutions.Entrepreneurs sometimes have the opportunity to evade institutions,which tends to undermine the effectiveness of the institutions,or cause institutions to change for the better.Lastly,entrepreneurs can directly alter institutions through innovative political entrepreneurship.

On experiential marketing

Abstract: Having entered into the 21st century, consumers not only need goods and services, but also aspire the satisfaction of experiences. Experiential marketing arises in order to meet consumers' demand for experiences. Enterprises should formulate corresponding strategies of experiential marketing according to its deep insights on the experiences that customers want and provide consumers with experiences in various ways. Only by putting experiential marketing--the new kind of marketing philosophy--into practice as soon as possible can an enterprise gain leading-edge competitive advantage in fierce market competition.

Process and Standardization——Research of Defining Knowledge Works

Abstract: The productivity of knowledge work is increasingly becoming the biggest challenge of management in the 21st century.But until now,there is still no effective way to define knowledge work from other forms of work.Based on literatures and practical studies,this paper intends to probe a basic issue on how to signify characteristics of knowledge work,and explore the definition of knowledge work.From the prospective to make knowledge works more productive,these studies were interpreted as suggesting that working process standardization is an important contributor to define knowledge works.

Impacts of Awe Emotion and Perceived Value on Tourists' Satisfaction and Loyalty——The Case of Tibet

Abstract: Based on cognitive-affective mechanism,this study explains tourists' satisfaction and loyalty by the integrationmodel with the dual perspectives. Data were collected from tourists who have travelled to Tibet by the questionnaire survey andthe conceptual model was verified by using structural equation modeling approach. The results show that the natural environ-ment and the religious atmosphere are two factors which can cause tourists' cognitive and affective reactions. Tourists' per-ceived value from cognitive level and awe emotion from affective level have further affects on tourists' satisfaction and loyal-ty,and satisfaction mediates loyalty from cognitive and affective variables. This study builds the theoretical framework fromboth cognitive and affective points of view,to cover the shortage in the past research,and makes more comprehensive andreasonable interpretation of tourists' satisfaction and loyalty.