Showing papers in "IEEE Engineering Management Review in 1987"
261 citations
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TL;DR: In this article, the authors address the different views of reality between general managers and the organization's technologists, and propose a strategy design approach to deal with technology as it relates to strategy design.
Abstract: This article deals with technology as it relates to strategy design. It addresses the different views of reality between general managers and the organization’s technologists. This becomes increasi...
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