Journal•ISSN: 0275-6668
Journal of Business Strategy
Emerald Publishing Limited
About: Journal of Business Strategy is an academic journal published by Emerald Publishing Limited. The journal publishes majorly in the area(s): Strategic planning & Strategic management. It has an ISSN identifier of 0275-6668. Over the lifetime, 1836 publications have been published receiving 36327 citations.
Topics: Strategic planning, Strategic management, Competitive advantage, Business model, Originality
Papers published on a yearly basis
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TL;DR: In this article, the authors focus on ways to recognize and exploit the competitive significance of change in order to identify and exploit competitive advantages of technological change in the context of business processes.
Abstract: Technological innovations can have Important strategic implications for individual companies and can greatly influence industries as a whole. Yet, not all technological change is strategically beneficial. This article focuses on ways to recognize and exploit the competitive significance of change.
736 citations
TL;DR: Schlitz as mentioned in this paper converted to a fermentation process that took four days instead of 12 and substituted corn syrup for barley malt to gain a strategic cost advantage, resulting in a beer that became flat or cloudy after time on the store shelf.
Abstract: Through the 1960s and early 1970s, Schlitz beer was a strong number‐two beer brand supported by the well regarded gusto campaigns, such as the “You only go around once in life—so grab all the gusto you can.” In the mid‐1970s, Schlitz converted to a fermentation process that took four days instead of 12 and substituted corn syrup for barley malt to gain a strategic cost advantage. The result was a beer that became flat or cloudy after time on the store shelf; Schlitz developed an image of being a “green” beer with “cheap” ingredients.
720 citations
TL;DR: Keeping track of the revenue stream is important, but it is equally important to track the flow of knowledge and intangibles.
Abstract: Keeping track of the revenue stream is important, but it's equally important to track the flow of knowledge and intangibles.
547 citations
TL;DR: In this paper, the authors propose that good design can enhance products, environment, communications, and corporate identity, and that design is a potent strategic tool that companies can use to gain a sustainable competitive advantage.
Abstract: Design is a potent strategic tool that companies can use to gain a sustainable competitive advantage. Yet most companies neglect design as a strategy tool. What they don't realize is that good design can enhance products, environment, communications, and corporate identity.
470 citations
TL;DR: In this paper, the authors discuss the idea that continuing business model innovation provides a parallel way to outperform the competition, and that improving a company's business model by redirecting its focus will mean that competitors will be left out of position and unable to respond effectively.
Abstract: Discusses the idea that continuing business model innovation provides a parallel way to outperform the competition. Improving a company’s business model by redirecting its focus will mean that competitors will be left out of position and unable to respond effectively.
406 citations