Journal ArticleDOI
Design: a powerful but neglected strategic tool
Philip Kotler,G. Alexander Rath +1 more
TLDR
In this paper, the authors propose that good design can enhance products, environment, communications, and corporate identity, and that design is a potent strategic tool that companies can use to gain a sustainable competitive advantage.Abstract:
Design is a potent strategic tool that companies can use to gain a sustainable competitive advantage. Yet most companies neglect design as a strategy tool. What they don't realize is that good design can enhance products, environment, communications, and corporate identity.read more
Citations
More filters
Journal ArticleDOI
New Products: What Separates Winners from Losers?
TL;DR: Cooper and Kleinschmidt as mentioned in this paper concluded that product superiority is the number one factor influencing commercial success and that project definition and early, predevelopment activities are the most critical steps in the new products development process.
Journal ArticleDOI
Seeking the Ideal Form: Product Design and Consumer Response:
TL;DR: The physical form or design of a product is an unquestioned determinant of its marketplace success as mentioned in this paper, and a good design attracts consumers to a product, communicates to them, and adds value to the product.
Journal ArticleDOI
Assessing dimensions of perceived visual aesthetics of web sites
Talia Lavie,Noam Tractinsky +1 more
TL;DR: Using exploratory and confirmatory factor analyses, it is found that users' perceptions consist of two main dimensions, which are termed "classical aesthetics" and "expressive aesthetics", which are closely related to many of the design rules advocated by usability experts.
Journal ArticleDOI
Flexible Electronics: The Next Ubiquitous Platform
Arokia Nathan,Arman Ahnood,Matthew T. Cole,Sungsik Lee,Yuji Suzuki,Pritesh Hiralal,Francesco Bonaccorso,Tawfique Hasan,Luis Garcia-Gancedo,A. Dyadyusha,Samiul Haque,Piers Andrew,Stephan Hofmann,James Moultrie,Daping Chu,Andrew J. Flewitt,Andrea C. Ferrari,Michael Kelly,John Robertson,Gehan A. J. Amaratunga,William I. Milne +20 more
TL;DR: The current status of flexible electronics is reviewed and the future promise of these pervading technologies in healthcare, environmental monitoring, displays and human-machine interactivity, energy conversion, management and storage, and communication and wireless networks is predicted.
Journal ArticleDOI
The Different Roles of Product Appearance in Consumer Choice
TL;DR: In this paper, the authors identified six different roles of product appearance for consumers: (1) communication of aesthetic, (2) symbolic, (3) functional, and (4) ergonomic information; (5) attention drawing; and (6) categorization.
References
More filters