Journal of Electronic Commerce Research 

About: Journal of Electronic Commerce Research is an academic journal. The journal publishes majorly in the area(s): The Internet & Customer retention. It has an ISSN identifier of 1526-6133. Over the lifetime, 378 publications have been published receiving 20030 citations.

An integrative approach to the assessment of e-commerce quality

Abstract: WebQual is a method for assessing the quality of Web sites. The method has been developed iteratively through application in various domains, including Internet bookstores and Internet auction sites. In this paper we report on the application of a new version of WebQual to Internet bookstores: Amazon, BOL, and the Internet Bookshop. WebQual draws on previous work in three areas: Web site usability, information quality, and service interaction quality to provide a rounded framework for assessing e-commerce offerings. Although WebQual is grounded in the subjective impressions of Web site users, the data collected lends itself to quantitative analysis and the production of e-commerce metrics such as the WebQual Index. The reliability of the instrument is examined and core constructs of Web site quality identified using factor analysis. The role of WebQual in assessing an organization’s e-commerce capability is discussed.

Driving consumer acceptance of mobile marketing: a theoretical framework and empirical study

Abstract: With the emergence of high speed wireless network technologies and the increasing market penetration of mobile phones the global advertising industry’s interest in using this medium as a means of marketing communication is rising. However, in spite of the increasing number of companies investing in mobile marketing campaigns, there is, as yet, little academic research on this topic and the nature and implications of this channel are not yet understood fully. This research attempts to help in bridging this gap; it investigates the factors that induce consumers to accept the mobile phone as a means of communicating promotional content. Underlying the research are a set of hypotheses that have been formulated to include determinants referring to consumer personality as well as determinants referring to the form of advertising. These hypotheses form the basis for this research and are empirically tested by means of a linear structural equation model. The empirical results (n = 1,028) identify entertainment value as well as information value as the strongest drivers of the acceptance of the mobile phone as an innovative medium for advertising content communication.

Online shopping acceptance model — a critical survey of consumer factors in online shopping

Abstract: Since the late 1990s, online shopping has taken off as an increasing number of consumers purchase increasingly diversified products on the Internet. Given that how to attract and retain consumers is critical to the success of online retailers, research on the antecedents of consumer acceptance of online shopping has attracted widespread attention. There has yet to be a holistic view of online shopping acceptance from the perspective of consumers. In this research, we conducted an extensive survey of extant related studies and synthesized their findings into a reference model called OSAM (Online Shopping Acceptance Model) to explain consumer acceptance of online shopping. Our literature survey reveals that a myriad of factors have been examined in the context of online shopping and mixed results on those factors have been reported. The proposed model helps reconcile conflicting findings, discover recent trends in this line of research, and shed light on future research directions.

Factors Affecting Individuals to Adopt Mobile Banking: Empirical Evidence from the Utaut Model

Abstract: Fast advances in the wireless technology and the intensive penetration of cell phones have motivated banks to spend large budget on building mobile banking systems, but the adoption rate of mobile banking is still underused than expected. Therefore, research to enrich current knowledge about what affects individuals to use mobile banking is required. Consequently, this study employs the Unified Theory of Acceptance and Use of Technology (UTAUT) to investigate what impacts people to adopt mobile banking. Through sampling 441 respondents, this study empirically concluded that individual intention to adopt mobile banking was significantly influenced by social influence, perceived financial cost, performance expectancy, and perceived credibility, in their order of influencing strength. The behavior was considerably affected by individual intention and facilitating conditions. As for moderating effects of gender and age, this study discovered that gender significantly moderated the effects of performance expectancy and perceived financial cost on behavioral intention, and the age considerably moderated the effects of facilitating conditions and perceived self-efficacy on actual adoption behavior. Keywords: mobile banking, UTAUT, wireless commerce, technology adoption 1. Introduction With the recently quick growth in the market of 3G smart mobile phones, the wireless service delivery channel becomes a promising alternative for firms to create commercial opportunities. However, despite many wireless commercial services increase quickly, the use of mobile banking service is much lower than expected [Cruz et al. 2010] and still underused [Huili & Chunfang 2011], and the market of mobile banking still remains very small in comparing to the whole banking transactions [Luarn & Lin 2005; Laukkanen 2007; Yang 2009]. That is, the widespread adoption and large usage of cell phones did not reflect on the adoption and usage of mobile banking, although mobile banking perhaps was the first commercial mobile service [Scornavacca & Hoehle 2007] and first introduced in the early 2000s through short messaging service and wireless access protocol [Dasgupta et al. 2010]. Both Internet banking and mobile banking are often considered as electronic banking [Suoranta & Mattila 2004; Laforet & Li 2005; Laukkanen 2007; Sripalawat et al. 2011], but Internet banking and mobile banking are two alternative channels for banks to deliver their services and for customers to acquire services [Scornavacca & Hoehle 2007]. That is, customers using Internet banking are through computers connected to Internet, while customers using mobile banking are through wireless devices [Riquelme & Rios 2010]. Concerning the difference between online banking and mobile banking contexts, customers considered mobility as the most valued feature of mobile banking [Suoranta & Mattila 2004] and the time-critical consumers considered the always-on functionality as the most important feature of mobile banking [Singh et al. 2010], while banking users considered that Internet banking took significant advantage in Usefulness and Purpose [Natarajan et al. 2010] and online banking was suggested as the cheapest delivery channel [Koenig-Lewis et al. 2010]. Considering the immense penetration of cell phones, Cruz et al. [2010] observed that banks has very large potential to offer mobile banking services to people living in remote villages where only few computers are connected to the Internet. Acknowledging the limitations of Internet banking as opposed to widespread mobile phone penetration, Dasgupta et al. [2011] suggested that the emerging mobile banking may give banks a good commercial opportunity providing their services to rural people who are unable to access the Internet. Hence, Dasgupta et al. [2011] pointed out that main customer segments of mobile and Internet banking were not necessarily the same, which might explain why Sadi et al. …

E-commerce systems success: an attempt to extend and respecify the delone and maclean model of is success

Abstract: E-commerce success is an issue that has attracted the interest of many pundits. There is a general scarcity of models and frameworks for evaluating e-commerce success. Whether traditional information systems success models can be extended to investigating e-commerce success is yet to be investigated. This paper proposes a partial extension and respecification of the Delone and Maclean model of IS success to e-commerce systems. Customer Ecommerce Satisfaction (CES) is proposed as a dependent variable to e-commerce success and its relationships with e-commerce system quality, content quality, use, trust and support are defined and discussed. Further research into developing, validating and empirically testing the model is proposed.