Open AccessJournal Article
A Management Approach to the Buyer's Market.
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This article is published in Liberal Education.The article was published on 1975-01-01 and is currently open access. It has received 12 citations till now. The article focuses on the topics: Marketing management.read more
Citations
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Journal ArticleDOI
Marketing Higher Education: Benefits and Risks for the American Academic System.
TL;DR: In this paper, the benefits and risks for the American academic system were discussed, and the benefits of marketing higher education were discussed as well as the risks associated with these benefits and dangers.
Journal ArticleDOI
Doctoral Programs: What Factors Attract Students
TL;DR: In this article, the authors surveyed 222 doctoral business students from private and public universities in Northeastern United States to identify important criteria used to select a university and compared the responses of students from these schools to determine whether selection criteria differ.
Book
Organizational communication and higher education
Robert D. Gratz,Philip J. Salem +1 more
TL;DR: In this article, the authors presented a report with funding from the National Institute of Education, U.S. Department of Education under contract no. 400-77-0073.
DissertationDOI
Evaluating a program in higher education: a conceptual process and its application
TL;DR: In this paper, a conceptual process for evaluating program in higher education is presented. But it is not discussed in detail, and only a few examples are discussed. But the concept is discussed.
Applying marketing and strategic planning concepts to higher education.
Abstract: Applying Marketing and Strategic Planning Concepts to Higher Education (February 1986) Frank G. Bingham, Jr., B.S., Bryant College M.B.A., Bryant College, Ed.D., University of Massachusetts Directed by: Professor Robert R. Wellman This dissertation involves an in depth investigation of the enrollment dilemma being faced by most institutions of higher learning due primarily to the shrinking number of high school graduates. It also presents a general marketing plan designed for institutional leadership in an attempt to put interested administrators in a position to act decisively and successfully during the turbulent enrollment years ahead. This marketing plan was designed to be of use to administrators with no prior training in the marketing discipline. The plan exposes the user to an orderly transfer from one enrollment step to the next logical step. Further, it should help the user to better understand the delicate interaction that usually exists between activities and components critical to the overall enrollment process.