Journal ArticleDOI
A Multivariate Analysis of Personality and Product Use
David L. Sparks,W. T. Tucker +1 more
TLDR
A canonical analysis of the relationship of personality traits to product use patterns suggests that the association is significant and complex, involving probable interactions among traits as mentioned in this paper, and suggests that personality traits are correlated with product use.Abstract:
A canonical analysis of the relationship of personality traits to product use patterns suggests that the association is significant and complex, involving probable interactions among traits.read more
Citations
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International Marketing and National Character: A Review and Proposal for an Integrative Theory:
TL;DR: The concept of national character as discussed by the authors is defined as "the idea that the people of each nation have a distinctive, enduring pattern of behavior and/or personality characteristics" and defined by the author.
Journal ArticleDOI
Psychographics: A Critical Review:
TL;DR: In this paper, case histories of five somewhat different uses of psychographic research are presented, and the status of research in this field is reviewed, and a review of the state of the art is given.
Journal ArticleDOI
Market Segmentation: A Review
T.P. Beane,D.M. Ennis +1 more
TL;DR: In this article, five main bases are discussed: geographic, demographic, psychographic, behaviouristic and image, followed by an overview of the main techniques used to establish and verify segments, including automatic interaction detector, conjoint analysis, multidimensional scaling and canonical analysis.
Journal ArticleDOI
Some Precautions in Using Canonical Analysis
TL;DR: The use of canonical correlation analysis in marketing research has been expanding substantially in recent years and for good reason (applications include [1, 2, 4, 6, 7, 8, 10, 11, 13, 14, 16, 17, 18, 20, 27] as mentioned in this paper ).
Journal ArticleDOI
Self-congruity and destination choice
TL;DR: In this paper, the role of self-congruity, understood as congruity between tourists' self-concept and the image of a destination, in their choice of it, is clarified.
References
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Journal ArticleDOI
Psychological and Objective Factors in The Prediction of Brand Choice Ford Versus Chevrolet
Journal ArticleDOI
Personality Variables and the Consumer Decision Process
TL;DR: In this paper, the authors suggest that personality variables should only differ for brand choice among people who see high-performance risk in the product, and they also suggest the hypothesis that personality...
Journal ArticleDOI
An Interpersonal Orientation to the Study of Consumer Behavior
TL;DR: An integrated framework for studying interpersonal aspects of consumer decision-making is presented in this paper, where a scale for measuring a person's interpersonal orientations is described and a study is conducted.
Journal ArticleDOI
Psychological Factors in Predicting Product Choice
TL;DR: Although many research studies have identified different product images, very few have identified the consumer personalities attracted to different product image as mentioned in this paper, however, the authors of this paper have focused on identifying the consumer personality attracted to product images.