An exploratory study on the use of Twitter and Facebook in tandem
Tasos Spiliotopoulos,Ian Oakley +1 more
- pp 299-300
TLDR
A study of 198 Facebook users with the goal of predicting the likelihood of each being a Twitter user based on their Facebook usage suggests complementary use of the two SNSs based on feature differentiation.Abstract:
The diversity of available Social Network Sites (SNSs) enables people to use multiple services to fulfill their communication needs. Accordingly, this paper argues there is value in studying SNSs simultaneously -- that key insights regarding SNS use will be revealed when multiple services are examined together. To demonstrate this point, we present a study of 198 Facebook users with the goal of predicting the likelihood of each being a Twitter user based on their Facebook usage. Exploratory factor analysis on twelve activity metrics collected via the Facebook API led to the identification of five discrete usage dimensions. Of these five dimensions, only those that corresponded to functionality not available in Twitter significantly (and positively) predicted ownership of an account. This result suggests complementary use of the two SNSs based on feature differentiation.read more
Citations
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Journal ArticleDOI
Altruistic and selfish communication on social media: the moderating effects of tie strength and interpersonal trust
Tasos Spiliotopoulos,Ian Oakley +1 more
TL;DR: The results show significant moderating effects of tie strength and trust on the communication around photographs, but not around text, and implications for social media researchers and designers are discussed.
Book ChapterDOI
Exploratory Factor Analysis of Graphical Features for Link Prediction in Social Networks
TL;DR: In this article, the authors explored the factor loading of graphical features in link prediction in social networks and validated the underlying structure of topological features used in feature-based link prediction.
Posted Content
Post or Tweet: Lessons from a Study of Facebook and Twitter Usage.
Tasos Spiliotopoulos,Ian Oakley +1 more
TL;DR: This workshop paper reports on an ongoing mixed-methods study on the two arguably most popular social network sites, Facebook and Twitter, for the same users, to shed light into the nuances of social media selection and cross-platform use.
Factors affecting social media use by entrepreneurs and the impact of this use on the opportunity recognition process
TL;DR: In this article, the factors that drive social media use and how social media capabilities impact entrepreneurial opportunity recognition are discussed and the impact of these factors on entrepreneurial business and opportunity recognition is discussed.
References
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Journal ArticleDOI
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TL;DR: This study provides the first test of the criterion validity of measures of Facebook frequency by comparing self-reported time spent on the site and number of logins against actual usage as measured by computer monitoring software.
Book ChapterDOI
Toward a new(er) sociability: uses, gratifications, and social capital on Facebook
TL;DR: These customized expressions of online sociability allow users to pursue social behaviours through variable levels of involvement, activity, and multi-tasking (Hargittai and Hsieh, 2010; as discussed by the authors ).
Proceedings ArticleDOI
Understanding motivations for facebook use: usage metrics, network structure, and privacy
Tasos Spiliotopoulos,Ian Oakley +1 more
TL;DR: This study identified motives for Facebook use by employing a Uses and Gratifications approach and investigated the extent to which these motives can be predicted through usage and network metrics collected automatically via the Facebook API.
Proceedings ArticleDOI
Users and nonusers: interactions between levels of adoption and social capital
TL;DR: It is found that light users often have social capital outcomes similar to, or worse than, non-users, and that heavy users report higher perceived bridging and bonding social capital than either group.