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Blowing up the brand : critical perspectives on promotional culture
Melissa Aronczyk,Devon Powers +1 more
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TLDR
Aronczyk and Powers as mentioned in this paper discussed the role of advertising in the promotion of brands in the Promotional University 2.0 and argued that advertising is a form of political deception.Abstract:
Contents: Melissa Aronczyk/Devon Powers: Introduction: Blowing Up the Brand - Celia Lury/Liz Moor: Brand Valuation and Topological Culture - John Corner: Promotion as Institutionalized Deception: Some Coordinates of Political Publicity - Jefferson Pooley: The Consuming Self: From Flappers to Facebook - Arlene Davila: A Nation of "Shop 'til You Drop" Consumers? On the Overspent Puerto Rican Consumer and the Business of Shopping Malls - Miriam Greenberg: Branding, Crisis, and Utopia: Representing New York in the Age of Bloomberg - Hongmei Li: From Chengfen to Shenjia: Branding and Promotional Culture in China - Graham Knight: Activism, Branding, and the Promotional Public Sphere - Alison Hearn: "Through the Looking Glass": The Promotional University 2.0 - Gabriele Cosentino/Waddick Doyle: Silvio Berlusconi, One Man Brand - Mary Ebeling: Marketing Chimeras: The Biovalue of Branded Medical Devices - Sarah Banet-Weiser/Marita Sturken: The Politics of Commerce: Shepard Fairey and the New Cultural Entrepreneurship - Devon Powers: Strange Powers: The Branded Sensorium and the Intrigue of Musical Sound - Jonathan Gray: Texts that Sell: The Culture in Promotional Culture.read more
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