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Communication and Voter Turnout in Britain.

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The article was published on 1973-08-01 and is currently open access. It has received 24 citations till now. The article focuses on the topics: Political communication & Communication studies.

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Another Look At the Agenda-Setting Function of the Press:

TL;DR: A controlled study of the audiences of two newspapers with differing content emphases was conducted during the 1972 presidential campaign as discussed by the authors, and the results show only moderate support for the agenda-setting hypothesis; the honesty in government issues, given heavy play in one of the two newspapers, failed to generate much enthusiasm among readers of either paper.
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Time of Decision and Media Use During the Ford-Carter Campaign

TL;DR: This article identified a group of voters who make their decisions during the campaign rather than either prior to or very late in the campaign and found that 40 percent of voters were Campaign Deciders.
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Political Advertising: A Neglected Policy Issue in Marketing:

TL;DR: In this article, the authors consider political advertising as a policy question and present a model to hypothesize some of its effects, using supporting data to discuss several policy issues and to raise addit...
Journal ArticleDOI

Beyond learning and persona: extending the scope of presidential debate effects

TL;DR: This article used a pretest/posttest design to assess more subtle effects of watching a 2000 presidential debate on attitudes and vote intention, finding that the debates increased the confidence of vote choices for those who did not change their preferred candidate over the course of this study.
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Mass Communication and Voter Volatility

TL;DR: The tendency toward unpredictability and rapid change of sentiment and power is manifested by aggregate trends in a variety of indicators: the declining strength of the major political parties, the rising absention rates, and split-ticket voting as discussed by the authors.