Journal ArticleDOI
Competition and Cooperation in Marketing Channel Choice: Theory and Application
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In this article, the authors discuss the problem of choosing a vertical marketing channel in a product-differentiated duopolistic market and show that integration of the marketing function results in greater price competition and lower prices than does the use of independent marketing middlemen.Abstract:
This paper discusses the problem of choosing a vertical marketing channel in a product-differentiated duopolistic market Firms choose product price and the form of the marketing channel to maximize profits It is shown that integration of the marketing function results in greater price competition and lower prices than does the use of independent marketing middlemen The profitability of reducing price competition by using such middlemen is investigated Two hypotheses---that integration is negatively associated with the products' substitutability and that symmetric channel structures are stable---are tested in a preliminary way and supported with survey data from the international semiconductor industryread more
Citations
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Interorganizational Governance in Marketing Channels
TL;DR: A growing body of conceptual and empirical literature addresses different aspects of in-channel relationship management in marketing channels literature as mentioned in this paper, which is becoming a central research paradigm in the marketing channel literature.
Journal ArticleDOI
Closed-Loop Supply Chain Models with Product Remanufacturing
TL;DR: This paper addresses the problem of choosing the appropriate reverse channel structure for the collection of used products from customers and shows that simple coordination mechanisms can be designed such that the collection effort of the retailer and the supply chain profits are attained at the same level as in a centrally coordinated system.
Journal ArticleDOI
Choice of Foreign Market Entry Mode: Impact of Ownership, Location and Internalization Factors
TL;DR: In this article, the authors examined the independent and joint influences of these factors on the choice of an entry mode and employed a multinomial logistic regression model to test the hypothesized effects.
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Exploring the Implications of the Internet for Consumer Marketing
TL;DR: In this article, the authors provide a framework for understanding possible impacts of the Internet on marketing to consumers by analyzing channel intermediary functions that can be performed on the Internet, suggesting classification schemes that clarify the potential impact of the internet across different products and services, positioning the Internet against conventional retailing channels, and identifying similarities and differences that exist between them.
Journal ArticleDOI
Agency Relationships in Marketing: A Review of the Implications and Applications of Agency and Related Theories:
TL;DR: Agency and related theories have proven useful as theoretical frameworks for examining relationships between principals and their agents in many disciplines as mentioned in this paper. However, though marketing involves a wide range of activities, it also involves a large amount of human interaction.
References
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Journal ArticleDOI
Elements of Econometrics.
Ian Domowitz,Jan Kmenta +1 more
TL;DR: The Elements of Econometrics as mentioned in this paper is a textbook for upper-level undergraduate and master's degree courses and may usefully serve as a supplement for traditional Ph.D. courses in economics.
Book
Elements of econometrics
TL;DR: The emphasis is on simplification whenever possible, assuming the readers know college algebra and basic calculus, and Jan Kmenta explains all methods within the simplest framework, and generalizations are presented as logical extensions of simple cases.
Journal ArticleDOI
An Industry Equilibrium Analysis of Downstream Vertical Integration
TL;DR: It is found that for most specifications product substitutability does influence the equilibrium distribution structure in a duopoly where each manufacturer distributes its goods through a single exclusive retailer, which may be either a franchised outlet or a factory store.
Journal ArticleDOI
Managing Channel Profits
Abel P. Jeuland,Steven M. Shugan +1 more
TL;DR: It’s time to get used to the idea that the world doesn’t need to know everything about you.
Journal ArticleDOI
The Revealed Preferences of a Government Bureaucracy: Empirical Evidence
TL;DR: In this paper, the authors developed a method for inferring, from the consequences or outcomes of organizational decisions, an implicit choice criterion such that the organization behaves as if it were following this decision rule.