Open AccessJournal Article
Consumer Behavior Analysis towards Green Marketing
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In this paper, the authors focused on the last fifteen years' growth of reported topic of green marketing and explained the concept of Green marketing and consumer behavior and analyzed challenges in green marketing.Abstract:
Green marketing is a hot topic in the information age. The current study focused on the last fifteen years' growth of reported topic. The paper explains the concept of green marketing and consumer behaviour. The paper is organized as the introduction of the green marketing. Followed by the perfective of Green marketing in global phenomenon. Later it discussed Customer satisfaction and Green marketing and at the end analysed challenges in green marketing.read more
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Journal Article
Reevaluating Green Marketing: A Strategic Approach
TL;DR: Green marketing is a holistic approach rather than the simple "marketing hype" or tactical opportunism practiced by some as discussed by the authors, it expands on the basic transaction concept by minimising a transaction's negative impact on the natural environment.
Journal ArticleDOI
Green Marketing in India: An Overview
TL;DR: In this article, the main issues in adoption of green marketing practices and its relationship to sustainable development are discussed and the challenges have with green marketing in Indian market and the present trends of Green marketing in India and describes the reason why companies are adopting it and future of the green marketing.
References
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Journal ArticleDOI
Green Marketing: An Attitudinal and Behavioural Analysis of Indian Consumers
Sanjay K. Jain,Gurmeet Kaur +1 more
TL;DR: In this paper, the authors made an assessment of the extent of environmental awareness, attitudes and behaviour prevalent among consumers in India and listed implications of the study findings for the government and non-governmental organizations engaged in marketing of green ideas and products in the country.
Journal Article
Reevaluating Green Marketing: A Strategic Approach
TL;DR: Green marketing is a holistic approach rather than the simple "marketing hype" or tactical opportunism practiced by some as discussed by the authors, it expands on the basic transaction concept by minimising a transaction's negative impact on the natural environment.
The impact of green marketing on customer satisfaction and environmental safety
Jatinder Kaur,Amarpreet Kaur +1 more
TL;DR: In this article, the authors analyze the effect of green marketing strategies on satisfaction level of customer and environmental safety of products and show that green marketing is one of the most rapidly growing concepts as its affects can be seen in all areas of an economy and this concept has become so popular among the consumers that they are ready to pay even extra charges for green product.
Journal ArticleDOI
Green Marketing in India: An Overview
TL;DR: In this article, the main issues in adoption of green marketing practices and its relationship to sustainable development are discussed and the challenges have with green marketing in Indian market and the present trends of Green marketing in India and describes the reason why companies are adopting it and future of the green marketing.