Journal ArticleDOI
Culture and Electronic Word of Mouth: A Synthesis of Findings and an Agenda for Research
Haksin Chan,Morgan X. Yang +1 more
TLDR
In this paper, the authors synthesize the findings of five subsequent articles and identify a promising direction for research on how culture may impact electronic word of mouth (eWOM) in the context of eWOM.Abstract:
This introductory article synthesizes the findings of the five subsequent articles and identifies a promising direction for research on how culture may impact electronic word of mouth (eWOM). The c...read more
Citations
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Journal ArticleDOI
The influence of emoji meaning multipleness on perceived online review helpfulness: The mediating role of processing fluency
TL;DR: This article investigated the effect of emoji meaning multipleness on review helpfulness through two experiments and found that multiple meaning emojis lead to less helpful perception, but user expertise with emoji moderates such an effect.
Journal ArticleDOI
Does the length of a review matter in perceived helpfulness? The moderating role of product experience
Han Jia,Sumin Shin,Jinfeng Jiao +2 more
TL;DR: In this article, a framework explaining how product experience (i.e. think vs feel) and product involvement (high vs low) influence the helpfulness of online reviews was proposed.
Journal ArticleDOI
Do sensory reviews make more sense? The mediation of objective perception in online review helpfulness
Alberto Lopez,Ricardo Garza +1 more
TL;DR: This paper analyzed 447,792 Amazon reviews and performed a topic modeling analysis to extract the main topics that consumers express in their reviews and used the topics as regressors to predict the number of consumers who found the review helpful.
Journal ArticleDOI
Enhancing consumer online reviews: the role of moral identity
TL;DR: In this article , the authors provide a theory-based means for firms to improve customers' likelihood to provide reviews and elicit reviews that are more accurate accounts of customers' consumption experience.
Journal ArticleDOI
Review platforms as prosumer communities: theory, practices and implications
TL;DR: In this article , the authors proposed a new theoretical perspective on the basis of prosumption theory, namely, that online review platforms can be conceptualized as prosumer communities (and online reviews as prosumersgenerated content).
References
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Journal ArticleDOI
Individualism-Collectivism and Personality
TL;DR: This paper provides a review of the main findings concerning the relationship between the cultural syndromes of individualism and collectivism and personality and suggests that people in collectivist cultures are likely to define themselves as aspects of groups.
Journal ArticleDOI
More Than Words: The Influence of Affective Content and Linguistic Style Matches in Online Reviews on Conversion Rates
Stephan Ludwig,Ko de Ruyter,Michael Friedman,Elisabeth Brüggen,Martin Wetzels,Gerard A. Pfann +5 more
TL;DR: In this article, the authors employ text mining to extract changes in affective content and linguistic style properties of customer book reviews on Amazon.com, and find that positive changes of affective cues and increasing congruence with the product interest group's typical linguistic style directly and conjointly increase conversion rates.
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Mapping Expressive Differences Around the World The Relationship Between Emotional Display Rules and Individualism Versus Collectivism
TL;DR: In this article, the authors examined five hypotheses concerning the relationship between display rules and individualism-collectivism and found that the existence of several universal effects, including greater expression toward in-groups versus out-groups, and an overall regulation effect.
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Styles of language use : Individual and cultural variability in conversational indirectness
TL;DR: In this paper, the authors report the development and validation of a measure that assesses the production of indirectness (the extent to which a person phrases his or her remarks directly or indirectly).
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The semantic--procedural interface model of the self: the role of self-knowledge for context-dependent versus context-independent modes of thinking.
TL;DR: In this paper, the authors proposed a semantic-procedural interface model to distinguish independent and interdependent self-construals, and found that independence-primed participants exhibit higher degrees of context independence than did interdependence-Primed participants.