Journal ArticleDOI
Development of an Instrument to Measure the Perceptions of Adopting an Information Technology Innovation
Gary C. Moore,Izak Benbasat +1 more
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The development of an instrument designed to measure the various perceptions that an individual may have of adopting an information technology IT innovation, comprising eight scales which provides a useful tool for the study of the initial adoption and diffusion of innovations.Abstract:
This paper reports on the development of an instrument designed to measure the various perceptions that an individual may have of adopting an information technology IT innovation. This instrument is intended to be a tool for the study of the initial adoption and eventual diffusion of IT innovations within organizations. While the adoption of information technologies by individuals and organizations has been an area of substantial research interest since the early days of computerization, research efforts to date have led to mixed and inconclusive outcomes. The lack of a theoretical foundation for such research and inadequate definition and measurement of constructs have been identified as major causes for such outcomes. In a recent study examining the diffusion of new end-user IT, we decided to focus on measuring the potential adopters' perceptions of the technology. Measuring such perceptions has been termed a "classic issue" in the innovation diffusion literature, and a key to integrating the various findings of diffusion research. The perceptions of adopting were initially based on the five characteristics of innovations derived by Rogers 1983 from the diffusion of innovations literature, plus two developed specifically within this study. Of the existing scales for measuring these characteristics, very few had the requisite levels of validity and reliability. For this study, both newly created and existing items were placed in a common pool and subjected to four rounds of sorting by judges to establish which items should be in the various scales. The objective was to verify the convergent and discriminant validity of the scales by examining how the items were sorted into various construct categories. Analysis of inter-judge agreement about item placement identified both bad items as well as weaknesses in some of the constructs' original definitions. These were subsequently redefined. Scales for the resulting constructs were subjected to three separate field tests. Following the final test, the scales all demonstrated acceptable levels of reliability. Their validity was further checked using factor analysis, as well as conducting discriminant analysis comparing responses between adopters and nonadopters of the innovation. The result is a parsimonious, 38-item instrument comprising eight scales which provides a useful tool for the study of the initial adoption and diffusion of innovations. A short, 25 item, version of the instrument is also suggested.read more
Citations
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Self-Perception-Based Versus Transference-Based Trust Determinants in Computer-Mediated Transactions: A Cross-Cultural Comparison Study
TL;DR: The results show that transference-based trust determinants are more positively related to consumer trust in e-vendors in a Type II (i.e., collectivist-strong uncertainty avoidance-high long-term orientation-high context) culture than in a Types I and Type II culture.
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TL;DR: The results show that the deployment of methodologies by IS developers is primarily associated with a hierarchical culture that is oriented toward security, order, and routinization.
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Understanding the intention to use mobile shopping applications and its influence on price sensitivity
TL;DR: In this article, an online questionnaire was circulated nationwide through email to verified e-commerce users and a sample of 675 respondents was taken for analysis through structural equation modeling approach, which revealed that personal innovativeness and perceived risk play a major role in deciding the intention to use mobile shopping applications.
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E-tailers versus retailers: which factors determine consumer preferences
TL;DR: In this article, the authors investigate the structure for consumer preferences to make product purchases through three available retail formats (store, catalog, and the Internet) and assess the structure of the decision and the importance of the attributes in the decision-making process.
References
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TL;DR: In this Section: 1. Multivariate Statistics: Why? and 2. A Guide to Statistical Techniques: Using the Book Research Questions and Associated Techniques.
Perceived Usefulness, Perceived Ease of Use, and User
TL;DR: Regression analyses suggest that perceived ease of use may actually be a causal antecdent to perceived usefulness, as opposed to a parallel, direct determinant of system usage.
Journal ArticleDOI
Perceived usefulness, perceived ease of use, and user acceptance of information technology
TL;DR: In this article, the authors developed and validated new scales for two specific variables, perceived usefulness and perceived ease of use, which are hypothesized to be fundamental determinants of user acceptance.
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Diffusion of Innovations
TL;DR: A history of diffusion research can be found in this paper, where the authors present a glossary of developments in the field of Diffusion research and discuss the consequences of these developments.