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Essais sur la signification au cinéma
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The article was published on 1971-01-01 and is currently open access. It has received 161 citations till now.read more
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Narrative Fiction: Contemporary Poetics
TL;DR: In this paper, the authors present a text and its reading of events, characters, and speech representation for the first time, with a focus on focalization and level and voice levels.
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Building the world's visual language: the increasing global importance of image banks in corporate media
TL;DR: Many of the images we now find in magazines, news, promotional material and advertisements are bought cheaply from image banks like Getty Images, which can be accessed by people all around the world as discussed by the authors.
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Pursuing the Meaning of Meaning in the Commercial World: An International Review of Marketing and Consumer Research Founded on Semiotics
TL;DR: Semiotic research on marketing and consumer behavior has been a hot topic in the last two decades as discussed by the authors, with a profusion, maturation, and rising value of semiotic research.
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Pursuing the meaning of meaning in the commercial world: An international review of marketing and consumer research founded on semiotics
TL;DR: Meaning in the commercial world is essential and enigmatic as discussed by the authors, and marketers are continually seeking to strategically facilitate meanings that contribute positively to brand images, purchase likelihood, satisfaction, and the like.
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Le signifiant imaginaire
TL;DR: Metz Christian as discussed by the authors described the signifiant imaginaire of the movie "The Signifiant Imaginaire" as a "signifiant image" of the dialogue between a man and a woman.