Book ChapterDOI
Exploring Pointer Assisted Reading (PAR): Using Mouse Movements to Analyze Web Users’ Reading Behaviors and Patterns
Ilan Kirsh,Mike Joy +1 more
- pp 156-173
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TLDR
In this article, the authors explored pointer assisted reading (PAR), a reading behavior consisting of moving the mouse cursor (also known as the pointer) along sentences to mark the reading position, similarly to finger-pointing when reading a book.Abstract:
This paper explores Pointer Assisted Reading (PAR), a reading behavior consisting of moving the mouse cursor (also known as the pointer) along sentences to mark the reading position, similarly to finger-pointing when reading a book. The study shows that PAR is an uncommon reading technique and examines methods to extract and visualize the PAR activity of web users. An analysis shows that PAR data of real users reveal reading properties, such as speed, and reading patterns, such as skipping and rereading. Eye-tracking is usually used to analyze user reading behaviors. This paper advocates for considering PAR-tracking as a feasible alternative to eye-tracking on websites, as tracking the eye gaze of ordinary web users is usually impractical. PAR data might help in spotting quality issues in the textual content of a website, such as unclear text or content that might not interest the website users, based on analyzing reading properties and patterns (e.g. reading speed, skipping, and rereading). Accordingly, PAR-tracking may have various practical applications in a wide range of fields, and particularly in educational technology, e-learning, and web analytics.read more
Citations
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Proceedings ArticleDOI
Directions and Speeds of Mouse Movements on a Website and Reading Patterns: A Web Usage Mining Case Study
TL;DR: In this paper, the authors focused on mouse movement directions and speeds, and what they indicate, rather than on the mouse cursor position, and found that most mouse movements in the examined usage data are either approximately horizontal or approximately vertical, horizontal mouse movements are more frequent than vertical mouse movements, and horizontal movements to the left and to the right are not equivalent in terms of moving time and speed.
Proceedings ArticleDOI
Using Mouse Movement Heatmaps to Visualize User Attention to Words
TL;DR: A new type of web page heatmap, the Word Attention Heatmap (WAH), is introduced, which visualizes user attention to text words based on mouse movements, which may help in identifying complex words and challenging sentences as part of a process of improving and simplifying textual web content.
Book ChapterDOI
Horizontal Mouse Movements (HMMs) on web pages as indicators of user interest
Ilan Kirsh,Mike Joy,Yoram Kirsh +2 more
TL;DR: In this paper, a particular pattern of mouse movements, Horizontal Mouse Movements (HMMs), consisting of series of mouse move events in the same horizontal direction, as indicators of users' current interest was investigated.
Proceedings ArticleDOI
What Web Users Copy to the Clipboard on a Website: A Case Study.
TL;DR: Ten different potential uses of copy operations data are described and discussed in this paper, which span over a wide range of areas, including web analytics, web personalization, adaptive websites, text simplification, text summarization, detection of plagiarism, and search engine optimization.
Journal ArticleDOI
Virtual Finger-Point Reading Behaviors: A Case Study of Mouse Cursor Movements on a Website
TL;DR: In this article , a statistical analysis of mouse movements on an online learning website, which was selected for this study, sheds light on several interesting patterns, such as: most mouse movements in the examined usage data are either approximately horizontal or approximately vertical and horizontal mouse movements are more frequent than vertical mouse movements.
References
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Proceedings ArticleDOI
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Journal ArticleDOI
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Proceedings ArticleDOI
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Journal ArticleDOI
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