Book ChapterDOI
Horizontal Mouse Movements (HMMs) on web pages as indicators of user interest
Ilan Kirsh,Mike Joy,Yoram Kirsh +2 more
- pp 416-423
Reads0
Chats0
TLDR
In this paper, a particular pattern of mouse movements, Horizontal Mouse Movements (HMMs), consisting of series of mouse move events in the same horizontal direction, as indicators of users' current interest was investigated.Abstract:
Mouse events are widely used as implicit indicators of user attention on web pages. In this study, we investigated a particular pattern of mouse movements, Horizontal Mouse Movements (HMMs), consisting of series of mouse move events in the same horizontal direction, as indicators of users’ current interest. We formally defined HMMs and analyzed HMM activity on a sample website in English. We distinguished between LTR (Left to Right) HMMs and RTL (Right to Left) HMMs. LTR HMMs (in the reading direction of the sample website) were found to be more frequent than RTL HMMs (in the opposite direction). Then we investigated leaving web pages immediately after HMMs and found that they are much more frequent after an RTL HMM than after an LTR HMM. The difference can be explained by recent studies, which show that mouse movements in the reading direction are related to reading. Because reading indicates current interest in the web page content, the probability of leaving a web page immediately after LTR HMMs is lower. Accordingly, HMMs in the reading direction may serve as user interest indicators in educational technology, online learning, web analytics, and adaptive websites.read more
Citations
More filters
Proceedings ArticleDOI
Splitting the Web Analytics Atom: From Page Metrics and KPIs to Sub-Page Metrics and KPIs
Ilan Kirsh,Mike Joy +1 more
TL;DR: This paper discusses the potential and challenges of sub-page web analytics and defines a framework for calculatingSub-page metrics from accumulated in-page user activity data, such as mouse and keyboard events, and proposes potential KPIs that may be effective in highlighting the strengths and weaknesses of individual page parts,such as paragraphs.
Book ChapterDOI
Exploring Pointer Assisted Reading (PAR): Using Mouse Movements to Analyze Web Users’ Reading Behaviors and Patterns
Ilan Kirsh,Mike Joy +1 more
TL;DR: In this article, the authors explored pointer assisted reading (PAR), a reading behavior consisting of moving the mouse cursor (also known as the pointer) along sentences to mark the reading position, similarly to finger-pointing when reading a book.
Journal ArticleDOI
Virtual Finger-Point Reading Behaviors: A Case Study of Mouse Cursor Movements on a Website
TL;DR: In this article , a statistical analysis of mouse movements on an online learning website, which was selected for this study, sheds light on several interesting patterns, such as: most mouse movements in the examined usage data are either approximately horizontal or approximately vertical and horizontal mouse movements are more frequent than vertical mouse movements.
Proceedings ArticleDOI
Survey on Smartphone Sensors and User Intent in Smartphone Usage
TL;DR: In this article , a review paper is based on the understanding of smartphone sensors and the inferences of user intent through it, which are based on various implicit indicators like mobile gestures, smartphone sensors, and clipboard copy operations.
Proceedings ArticleDOI
Survey on Smartphone Sensors and User Intent in Smartphone Usage
Priyanka Bhatele,Mangesh Bedekar +1 more
TL;DR: In this paper , a review paper is based on the understanding of smartphone sensors and the inferences of user intent through it, which are based on various implicit indicators like mobile gestures, smartphone sensors, and clipboard copy operations.
References
More filters
Proceedings ArticleDOI
Implicit interest indicators
TL;DR: It was found that the time spent on a pages, the amount of scrolling on a page and the combination of time and scrolling had a strong correlation with explicit interest, while individual scrolling methods and mouse-clicks were ineffective in predicting explicit interest.
Proceedings ArticleDOI
What can a mouse cursor tell us more?: correlation of eye/mouse movements on web browsing
TL;DR: It is argued that a mouse could provide us more information than just the x, y position where a user is pointing, which implies that an inexpensive and extremely popular tool can be used as an alternative of eye-tracking systems, especially in web usability evaluation.
Proceedings ArticleDOI
User see, user point: gaze and cursor alignment in web search
TL;DR: A search study is conducted to determine when gaze and cursor are aligned, and thus when the cursor position is a good proxy for gaze position, and improves the state-of-the-art technique for approximating visual attention with the cursor.
Proceedings ArticleDOI
Beyond dwell time: estimating document relevance from cursor movements and other post-click searcher behavior
Qi Guo,Eugene Agichtein +1 more
TL;DR: The experimental results show that PCB is significantly more effective than using page dwell time information alone, both for estimating the explicit judgments of each user, and for re-ranking the results using the estimated relevance.
Journal ArticleDOI
How many words do we read per minute? A review and meta-analysis of reading rate
TL;DR: This article found that the average silent reading rate for adults in English is 238 words per minute (wpm) for non-fiction and 260 wpm for fiction, and that the difference can be predicted by taking into account the length of the words, with longer words in nonfiction than in fiction.