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Hospitality 2000 — The Technology: Building customer relationships:
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The strategic use of technology in marketing is one of the most significant challenges facing the hospitality industry as mentioned in this paper, according to the findings of a survey of global executives and addresses the challenges faced by the industry.Abstract:
The strategic use of technology in marketing is one of the most significant challenges facing the hospitality industry. This paper reports on findings of a survey of global executives and addresses...read more
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Journal ArticleDOI
The information and communication technologies productivity impact on the UK hotel sector
TL;DR: In this paper, the authors proposed a methodology for assessing the ICT productivity impact that overcomes the shortcomings of measurement errors, redistribution of impacts, and mismanagement of ICT mismanagement.
Journal ArticleDOI
Building customer value in the hospitality industry: towards the definition of a customer-centric information system
TL;DR: A methodological framework to analyze the guest–hotel relationship and to profile hotel guests is discussed, focusing on the process of designing a customer information system and particularly the guest information matrix on which the system database will be built.
Website adoption and sales performance in Valais’ hospitality industry [Summary]
M. Scaglione,R. Schegg,J. Murphy +2 more
TL;DR: In this article, an analysis of 147 Valaisan hotels' monthly revenue between 1992 and 2003 indicated that website adoption related positively to a performance indicator (Revenue per Available Room or RevPAR).
Journal ArticleDOI
Customer relationship management research in tourism and hospitality: a state-of-the-art
TL;DR: A review of the evolution of customer relationship management (CRM) research in the hospitality and tourism (H&T) field is presented in this paper. But, the review is limited to 14 leading tourism and hospitality journals.
Journal ArticleDOI
Revenue management – the contribution of the finance function to profitability
Cathy Burgess,Keith Bryant +1 more
TL;DR: In this article, the authors consider the literature in the area of profitability and revenue management and then address the issues regarding its implementation and the need for accurate financial information is crucial and the provision of this relies on sophisticated systems which will analyse and predict appropriate data.
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