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Journal ArticleDOI

Hospitality 2000 — The Technology: Building customer relationships:

Roger S. Cline
- 01 Oct 1999 - 
- Vol. 5, Iss: 4, pp 376-386
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TLDR
The strategic use of technology in marketing is one of the most significant challenges facing the hospitality industry as mentioned in this paper, according to the findings of a survey of global executives and addresses the challenges faced by the industry.
Abstract
The strategic use of technology in marketing is one of the most significant challenges facing the hospitality industry. This paper reports on findings of a survey of global executives and addresses...

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The information and communication technologies productivity impact on the UK hotel sector

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Building customer value in the hospitality industry: towards the definition of a customer-centric information system

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Website adoption and sales performance in Valais’ hospitality industry [Summary]

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Customer relationship management research in tourism and hospitality: a state-of-the-art

TL;DR: A review of the evolution of customer relationship management (CRM) research in the hospitality and tourism (H&T) field is presented in this paper. But, the review is limited to 14 leading tourism and hospitality journals.
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Revenue management – the contribution of the finance function to profitability

TL;DR: In this article, the authors consider the literature in the area of profitability and revenue management and then address the issues regarding its implementation and the need for accurate financial information is crucial and the provision of this relies on sophisticated systems which will analyse and predict appropriate data.