How to Conduct Surveys: A Step-by-Step Guide
About:
This article is published in Canadian Journal of University Continuing Education.The article was published on 2010-12-01 and is currently open access. It has received 935 citations till now.read more
Citations
More filters
Book
Impact Evaluation in Practice
TL;DR: A core focus of the book is introduced, namely, how a program’s available resources, eligibility criteria for selecting beneficiaries, and timing for mplementation serve to structure options in the selection of impact evaluation methods.
Journal ArticleDOI
How to Specify, Estimate, and Validate Higher-Order Constructs in PLS-SEM:
TL;DR: Higher-order constructions as discussed by the authors facilitate modeling a construct on a more abstract higher-level dimension and its more concrete lower-order subdimensions, have become an increasingly visible trend.
Journal ArticleDOI
Online Display Advertising: Targeting and Obtrusiveness
Avi Goldfarb,Catherine Tucker +1 more
TL;DR: It is found that matching an ad to website content and increasing an ad's obtrusiveness independently increase purchase intent, however, in combination, these two strategies are ineffective.
Privacy regulation and online advertising
Avi Goldfarb,Catherine Tucker +1 more
TL;DR: Chintagunta et al. as discussed by the authors found that display advertising became far less effective at changing stated purchase intent after the EU laws were enacted, relative to display advertising in other countries, and the loss in effectiveness was more pronounced for websites that had general content (such as news sites), where non-data-driven targeting is particularly hard to do.
Journal ArticleDOI
Older people and mobile phones: A multi-method investigation
TL;DR: It was revealed that older people are passive users of mobile phones, that they experience fear of consequences of using unfamiliar technology, and that most preferred design features are aids for declining functional abilities.
References
More filters
Book
Impact Evaluation in Practice
TL;DR: A core focus of the book is introduced, namely, how a program’s available resources, eligibility criteria for selecting beneficiaries, and timing for mplementation serve to structure options in the selection of impact evaluation methods.
Journal ArticleDOI
How to Specify, Estimate, and Validate Higher-Order Constructs in PLS-SEM:
TL;DR: Higher-order constructions as discussed by the authors facilitate modeling a construct on a more abstract higher-level dimension and its more concrete lower-order subdimensions, have become an increasingly visible trend.
Journal ArticleDOI
Online Display Advertising: Targeting and Obtrusiveness
Avi Goldfarb,Catherine Tucker +1 more
TL;DR: It is found that matching an ad to website content and increasing an ad's obtrusiveness independently increase purchase intent, however, in combination, these two strategies are ineffective.
Journal ArticleDOI
Privacy Regulation and Online Advertising
Avi Goldfarb,Catherine Tucker +1 more
TL;DR: It is found that, on average, display advertising became far less effective at changing stated purchase intent after the EU laws were enacted, relative to display advertising in other countries.
Journal ArticleDOI
Older people and mobile phones: A multi-method investigation
TL;DR: It was revealed that older people are passive users of mobile phones, that they experience fear of consequences of using unfamiliar technology, and that most preferred design features are aids for declining functional abilities.