Journal ArticleDOI
Industrial publicity: One of the best promotional tools
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TLDR
In this paper, the authors discuss how industrial marketers can use publicity as an effective promotional tool, with emphasis on its major advantages, namely, high credibility and low cost per contact, for industrial marketing.About:
This article is published in Industrial Marketing Management.The article was published on 1983-07-01. It has received 7 citations till now. The article focuses on the topics: Publicity & Credibility.read more
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Business Marketing Comes of Age : A Comprehensive Review of the Literature
David A. Reid,Richard E. Plank +1 more
TL;DR: A review of the business marketing literature from 1978 to 1997 from twenty-three journals, five sets of proceedings, and selected books of articles is presented in this paper. But the focus of this paper is on the current state of the field and suggest directions for future development.
Dissertation
A content analysis of financial advertisements
TL;DR: In this paper, the authors analyzed all financial advertisements which appeared in two years copies of the Investors Chronicle and found that there is much room for improvement in the presentation of financial advertisements, as when viewed from a critical angle less than neutral representations can be detected.
Journal ArticleDOI
Product publicity: Low cost and high credibility
TL;DR: In this paper, the situations which favor the use of product publicity, with special reference to industrial promotion, and discusses practical applications of product advertising in industrial marketing, with a focus on the industrial domain.
Business to Busienss Marketing Communication in Slovenia
TL;DR: In this paper, the authors studied the business to business marketing communication in a broad Slovene territory and from a perspective that I have chosen and for this reason I decided to examine it.