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Marketing and economic development
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The article was published on 1982-01-01 and is currently open access. It has received 66 citations till now. The article focuses on the topics: Return on marketing investment & Marketing management.read more
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Macromarketing: Past, Present, and Possible Future:
TL;DR: In this paper, an overview of the field of macromarketing from the mid-1960s to the present can be found, including examples of the system elements that have been of interest in researching marketing systems.
Journal ArticleDOI
The Persistent Competitive Advantage of Traditional Food Retailers in Asia: Wet Markets’ Continued Dominance in Hong Kong
TL;DR: In this paper, the authors explain the reasons for the continued dominance of wet markets in Hong Kong and argue that consumers' shopping and consumption culture, the effectiveness of wet market in handling consumers' needs, and the appropriateness of the simple technology used by wet markets are at the basis of this dominance.
Book
Rural-Urban Interaction in the Developing World
TL;DR: In this paper, the authors introduce the relationships between rural and urban places in the developing world, and show that not all their aspects are as obvious as migration from country to city.
Patterns and trends in food staples markets in eastern and southern Africa: toward the identification of priority investments and strategies for developing markets and promoting smallholder productivity growth.
Thomas S. Jayne,Nicole M. Mason,Robert J. Myers,John N. Ferris,David Mather,Nicholas J. Sitko,Margaret Beaver,Natalie Lenski,Antony Chapoto,Duncan Boughton +9 more
TL;DR: Patterns and trends in food staples markets in Eastern and Southern Africa: toward the identification of priority investments and strategies for developing markets and promoting smallholder productivity growth as discussed by the authors...
Journal ArticleDOI
The discourses of marketing and development: towards ‘critical transformative marketing research’
Mark Tadajewski,Jessica Chelekis,Benét DeBerry-Spence,Bernardo Figueiredo,Olga Kravets,Krittinee Nuttavuthisit,Lisa Peñaloza,Lisa Peñaloza,Johanna Moisander +8 more
TL;DR: The authors argue that scholars should value the insights provided by multiple paradigms, turning each paradigmatic lens sequentially on to the issue of the relationship between marketing, development and consumer research.
References
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Journal ArticleDOI
Macromarketing: Past, Present, and Possible Future:
TL;DR: In this paper, an overview of the field of macromarketing from the mid-1960s to the present can be found, including examples of the system elements that have been of interest in researching marketing systems.
Journal ArticleDOI
The Persistent Competitive Advantage of Traditional Food Retailers in Asia: Wet Markets’ Continued Dominance in Hong Kong
TL;DR: In this paper, the authors explain the reasons for the continued dominance of wet markets in Hong Kong and argue that consumers' shopping and consumption culture, the effectiveness of wet market in handling consumers' needs, and the appropriateness of the simple technology used by wet markets are at the basis of this dominance.
Book
Rural-Urban Interaction in the Developing World
TL;DR: In this paper, the authors introduce the relationships between rural and urban places in the developing world, and show that not all their aspects are as obvious as migration from country to city.
Patterns and trends in food staples markets in eastern and southern Africa: toward the identification of priority investments and strategies for developing markets and promoting smallholder productivity growth.
Thomas S. Jayne,Nicole M. Mason,Robert J. Myers,John N. Ferris,David Mather,Nicholas J. Sitko,Margaret Beaver,Natalie Lenski,Antony Chapoto,Duncan Boughton +9 more
TL;DR: Patterns and trends in food staples markets in Eastern and Southern Africa: toward the identification of priority investments and strategies for developing markets and promoting smallholder productivity growth as discussed by the authors...
Journal ArticleDOI
The discourses of marketing and development: towards ‘critical transformative marketing research’
Mark Tadajewski,Jessica Chelekis,Benét DeBerry-Spence,Bernardo Figueiredo,Olga Kravets,Krittinee Nuttavuthisit,Lisa Peñaloza,Lisa Peñaloza,Johanna Moisander +8 more
TL;DR: The authors argue that scholars should value the insights provided by multiple paradigms, turning each paradigmatic lens sequentially on to the issue of the relationship between marketing, development and consumer research.