Journal ArticleDOI
Marketing Library and Information Services The Strengths and Weaknesses of a Marketing Approach
TLDR
In this paper, the authors discuss how marketing principles and techniques can be of considerable value both in the design and operation of library and information services and advocate further exploration into the context of information need.Abstract:
Discusses how marketing principles and techniques can be of considerable value both in the design and operation of library and information services. Stresses, however, that information services have different characteristics which, at the same time, warn against injudicious use of marketing techniques. Examines the benefits that would accrue to libraries adopting a more user‐oriented policy – advocating further exploration into the context of information need. Contends that, in contrast to much standard marketing theory, in this field user expectations have considerable influence on the end product.read more
Citations
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Dissertation
Strategic planning for information services: a study of an application to Thai libraries and information centres
TL;DR: A framework for information services strategy using the application of strategic planning processes to library information services is described in this study, which is an early attempt to reflect its potential to improve the whole system.
Journal ArticleDOI
Marketing of Library and Information Services: A Strategic Perspective
Antony Jose,Ishwara Bhat +1 more
TL;DR: In the knowledge economy, library and information services are viewed as saleable products as discussed by the authors and more importantly, libraries have started treating their users as "customers" and treating them as "enablers".
Journal ArticleDOI
Internal marketing of the patent information team in the corporate environment
TL;DR: In this article, a personal reflection by the author on the need for those patent information professionals working within large corporations to market themselves within their organisation, and hence increase the visibility of the patent information team and demonstrate the strategic value it adds to the organisation.
Journal ArticleDOI
The Marketing of Public Library Services in the United Kingdom — The Rationale for a Marketing Approach
TL;DR: In this paper, the authors argue that after more than a century, the public library movement in the UK still does not have a coherent sense of purpose, or a strong public image, and that marketing could provide a basis for their improvement.
Journal ArticleDOI
Marketing in local authority sport, leisure and recreation centres.
TL;DR: In this article, marketing in local authority sport, leisure and recreation centres is discussed. But the authors focus on the marketing of sport and leisure centers, and do not consider the other aspects.
References
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Journal ArticleDOI
Draft definitions: Information and library needs, wants, demands and uses
TL;DR: The literature on ‘user needs’ has been confused by imprecise use of terms and an attempt is an attempt to establish definitions.
Journal ArticleDOI
Progress in documentation:: research in user behaviour in university libraries
TL;DR: This survey is restricted to drawing together some threads of research of potential application in university libraries, since a complete state‐of‐the‐art in user behaviour would fill a substantial book.
Journal ArticleDOI
Communication: a key library management problem
TL;DR: I recently gave a talk on audio visual aids and rather foolishly decided to have my talk accompanied by slides, and spent most of the time on the platform either making statements such as you should at this juncture be looking at a shot of Ronan point collapsing rather than a blank screen.