Journal ArticleDOI
Marketing research in Korea: Special joint issue of journal of business research and journal of the Korean academy of marketing science
Eunju Ko,Peter W. Cardon +1 more
Reads0
Chats0
TLDR
In the special joint issue of the Journal of Business Research with the Korean Academy of Marketing Science (KAMS) as discussed by the authors, nine articles were originally presented at the KAMS International Conference and were accepted for conference proceedings.About:
This article is published in Journal of Business Research.The article was published on 2008-01-01. It has received 10 citations till now. The article focuses on the topics: Marketing science & Marketing research.read more
Citations
More filters
Journal ArticleDOI
Materialism and its relationship to individual values
TL;DR: The authors examined the relationship between individual values, demographics, and materialism using data from a telephone survey with a random sample of 303 U.S. respondents and found that self-enhancement is positively related to materialism and self-transcendence is negatively related.
Journal ArticleDOI
The interrelationship between temporal and environmental orientation and pro-environmental consumer behaviour
TL;DR: This article examined the role of consumers' temporal orientation (past and future) in regard to their environmental orientation and pro-environmental consumer behavior (PECB), using a representative sample of 2566 Australian respondents.
Journal ArticleDOI
An analytical model for building brand equity in hospitality firms
TL;DR: This paper aims to standardize the estimation of a constructed dimension for the equity of service-oriented brands and to solve the multiple-dimension problem inherent in this estimation.
Journal ArticleDOI
The regulatory, technology and market ‘dark arts trilogy’ of high frequency trading: a research agenda
TL;DR: In this paper, a review of the literature on high frequency trading with empirical data from interviews with financial traders, computer experts and regulators is presented, where concepts of regulatory adaptation, technology asymmetry, and market ambiguity are developed to illustrate the dark art of high-frequency trading.
Journal ArticleDOI
High-frequency trading and conflict in the financial markets
TL;DR: It is argued that society should be unconcerned with the conflict that exists between HFT and traditional market makers in today’s fragmented markets and should instead focus on the effects these participants have on the long-term investors.