Book ChapterDOI
Media and Public Opinion in a Fragmented Society
Patricia Moy,Muzammil M. Hussain +1 more
- pp 108-116
TLDR
The spiral of silence theory was first proposed by Elisabeth Noelle-Neumann in the early 1970s as discussed by the authors, and it has been studied in a variety of media, including newspapers, television, radio, and magazines.Abstract:
When Elisabeth Noelle-Neumann conceived of and developed her spiral of
silence theory in the 1960s and early 1970s, she formulated it in an era when
scholars perceived a return to all-powerful media-namely, that the media
were able to exert strong eff ects because audience members actively turned
to newspapers, television, radio, and magazines to help defi ne social reality.
Indeed, the spiral of silence emerged as a theory not only of public opinion, but
also of media eff ects. With their ubiquity, consonance, and cumulativeness, the
mass media of decades ago allowed individuals to gauge the climate of public
opinion and speak out or not, depending on whether they perceived themselves
to be in the minority or majority opinion. In this process of eff ects, the media
served what Noelle-Neumann (1993) termed an “articulation function,” providing audience members with arguments used to back up their opinions. After
all, “if the mass media fail to provide them, there will be no words” (p. 172).read more
Citations
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Journal ArticleDOI
"was it something i said?" "no, it was something you posted!" A study of the spiral of silence theory in social media contexts
Sherice Gearhart,Weiwu Zhang +1 more
TL;DR: Results reveal that encountering agreeable political content predicts speaking out, while encountering disagreeable postings stifles opinion expression, supporting the spiral of silence theory in the SNS environment.
Journal ArticleDOI
Journalism as the new knowledge profession and consequences for journalism education
TL;DR: In this article, the authors develop a definition of the core societal functions of journalism, that is, validation and shared reality, and assign to professional journalism the role of the new knowledge profession, and look for areas of competence that would need to be taught in academic programs to furnish the profession with the necessary skills and make journalism a de facto profession.
Journal ArticleDOI
Opinion expression via user comments on news websites: analysis through the perspective of the spiral of silence
Oren Soffer,Galit Gordoni +1 more
TL;DR: In this article, the authors examined this mode of public expression via the theory of the spiral of silence, while adopting alternative measures, with regard to three major issues on the Israeli agenda, and in comparison to expression in public, as in the traditional theory.
Journal ArticleDOI
Extending the Spiral of Silence: Partisan Media, Perceived Support, and Sharing Opinions Online
TL;DR: The authors applied the spiral of silence theory to the study of partisan media and political participation and found that consuming supportive partisan news outlets is associated with perceiving that other people share one's opinions.
Journal ArticleDOI
Six concepts in search of retirement
Elihu Katz,Yonatan Fialkoff +1 more
TL;DR: In this article, some examples of concepts that deserve to be retired because they are poorly named or have multiple names, and the hypotheses associated with them are too complex to be defined.
References
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Journal ArticleDOI
Agenda Setting and the “New” News Patterns of Issue Importance Among Readers of the Paper and Online Versions of the New York Times
Scott L. Althaus,David Tewksbury +1 more
TL;DR: Evidence is found that people exposed to the Times for 5 days adjusted their agendas in response to that exposure and that print readers modified their agendas differently than did online readers.