Open Access
Negotiation Platform for Personalised Advertising
Luís Ventura de Sousa,Benedita Malheiro,Jerry Foss +2 more
- pp 361-373
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TLDR
In this paper, a multi-agent brokerage platform for near real-time advertising personalisation is described, which is based on the classification of viewer profiles and advertisements (ads) and provides viewers with a personalised advertising alignment during programme intervals.Abstract:
This paper describes a multi-agent brokerage platform for near real time advertising personalisation organised in three layers: user interface, agency and marketplace. The personalisation is based on the classification of viewer profiles and advertisements (ads). The goal is to provide viewers with a personalised advertising alignment during programme intervals. The enterprise interface agents upload new ads and negotiation profiles to producer agents and new user and negotiation profiles to distributor agents. The agency layer is composed of agents that represent ad producer and media distributor enterprises as well as the market regulator. The enterprise agents offer data upload and download operations as Web Services and register the specification of these interfaces at an UDDI registry for future discovery. The market agent supports the registration and deregistration of enterprise delegate agents at the marketplace. This paper addresses the marketplace layer, an agent-based negotiation platform per se, where delegates of the relevant advertising agencies and programme distributors negotiate to create the advertising alignment that best fits a viewer profile and the advertising campaigns available. The whole brokerage platform is being developed in JADE, a multi-agent development platform. The delegate agents download the negotiation profile and upload the negotiation results from / to the corresponding enterprise agent. In the meanwhile, they negotiate using the Iterated Contract Net protocol. All tools and technologies used are open source.read more
Citations
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Book ChapterDOI
Personalised Advertising Supported by Agents
TL;DR: A B2B platform for the personalization of the publicity transmitted during the program intervals to ensure that the intervals are filled with ads compatible with the profile, context and expressed interests of the viewers is reported.
Dissertation
A framework for adaptive personalised e-advertisements
TL;DR: This thesis uses a user centric methodology to design and evaluate the proposed approach and results from both implicit and explicit feedback indicated that users found the MyAds system acceptable and agreed that the implemented user modelling and AH features within the system contributed to achieving acceptance, within their e-advertisement experience due to the different personalisation methods.
References
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Book
Developing Multi-Agent Systems with JADE
TL;DR: JADE (Java Agent Development Framework) is a software framework to make easy the development of multi-agent applications in compliance with the FIPA specifications and can be considered a middle-ware that implements an efficient agent platform and supports theDevelopment of multi agent systems.
Book ChapterDOI
Agent Communication Language
Shujun Li,Mieczyslaw M. Kokar +1 more
TL;DR: In the world of artificial intelligence, an agent needs to have a representation model to represent itself and its view of the world and a communication model to capture the communications and flow of knowledge exchange within the agent community.
Book ChapterDOI
A lightweight agent fabric for service autonomy
Yu-Fei Ma,Hong Xia Li,Pei Sun +2 more
TL;DR: This paper proposes a feasible solution for service autonomy through analyzing its intrinsic characteristics, and proposes a three layer architecture of service autonomy, based on which a service agent is built to provide core autonomous service functionalities.
Proceedings ArticleDOI
Dynamic Personalisation of Media Content
TL;DR: A multi tier framework composed of a content production tier, a content distribution tier and a content consumption tier, plus an artefact brokerage tier, implemented as an agent-based e brokerage platform, to support the dynamic selection of the content to be inserted in the video stream of each viewer.
A proposal for media component brokerage
Benedita Malheiro,Jerry Foss +1 more
TL;DR: This paper describes how MPEG-4 object based video can be used to allow selected objects to be inserted into the play-out stream to a specific user based on a profile derived for that user.
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