Journal ArticleDOI
Public relations and change management: The case of a multinational company
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In this article, the authors analyse the three phases of change management adopted by the multinational company RWE Solutions and describe several steps that organisations can adopt in managing change strategies and establishing new corporate cultures.Abstract:
Organisations are often reluctant to change their corporate cultures even when such change is essential to cope with the changing business environment. This paper analyses the three phases of change management adopted by the multinational company RWE Solutions and describes several steps that organisations can adopt in managing change strategies and establishing new corporate cultures. It is important to formulate and articulate the core statements and the “mission” of the company, making sure that the company’s business model and strategy are comprehensible and communicable to external publics. It is also important for managers to ask whether a gap exists between statements and reality, the real vision and claims of the vision, and assess how any existing chasms can be bridged. Next, assess whether the company’s “emotional presence” is evident in the corporate design, which should match the story of the company and be as close to the self‐image and the goals of the employees and management staff as possible. Finally, managed communication (and public relations) should be a critical component of any corporate strategy.read more
Citations
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Journal ArticleDOI
Internal communication: Definition, parameters, and the future ☆
TL;DR: In this article, the authors present findings from a Delphi study of the leaders of European associations on internal communication, finding that respondents see internal communication as interdisciplinary management function integrating elements of human resources management, communication and marketing, but at the same time they see it primarily as a part of the organization's communication function that is simultaneously managerial and technical.
Proceedings Article
Using Virtual Team project communication as a means of predicting Virtual Team effectiveness
TL;DR: This paper provides a discussion of Virtual Teams and possible ways of predicting their effectiveness and a case study of a particular company (called DevCo Software Development as a pseudonym for the sake of confidentiality).
A phenomenological study: Local churches providing community service with diminishing membership and increasing expenses
TL;DR: This qualitative phenomenological study using a modified van Kaam method developed by (Moustakas, 1994), data were collected from a purposive sample of 22 leaders of Protestant churches in Montclair, New Jersey through semi-structured, recorded, and transcribed interviews to explore their perceptions and lived experiences of declining membership, increasing expenditures, and operating independently or belonging to a national body with denominational oversight.
Journal ArticleDOI
Intelligent agent-supported knowledge management
TL;DR: The current KM practice and the important role of intelligent agents in KM are discussed and the trend and important issues of intelligent-agent supported KM are analysed.
Dissertation
The Role of Public Relations during the Implementation of New General Education Curricula
TL;DR: In this paper, a case study analyzes the general education reform processes at three universities that have revised and implemented a new general education curriculum recently, using a grounded theory approach to bring those bodies of research together.
References
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Book
Organizational Culture and Leadership
TL;DR: A review of the book "Organizational Culture and Leadership" by Edgar H. Schein is given in this article, where the authors present a review of their approach to organizational culture and leadership.
Posted Content
Organizational Culture and Leadership
TL;DR: In this article, the author analyzes the maturing research in the field of organization studies - the available ethnographic methods, participant observation, qualitative research, and clinical research, concluding that culture functions to solve an organization's basic problems of surviving in the external environment and integrating its internal processes to ensure its continued survival.
BookDOI
Excellence in Public Relations and Communication Management
TL;DR: In this paper, Grunig et al. present an overview of communication, public relations, communication, and effective organizations: An Overview of the Book, with a focus on the evaluation of public relations programs: what the literature tells us about their effects.
Journal ArticleDOI
Managing change strategically: the technical, political, and cultural keys.
TL;DR: The author sees human resources management as the focal point of much of strategic change likely to occur in organizations during the 1980s, and suggests that the answers for an individual organization should cluster to form three strands of a strategic rope.