Book ChapterDOI
Recognizing Key Insights That Make Design Thinking Valuable to Strategy
Claude Diderich
- pp 15-28
TLDR
In recent years, design thinking has become a buzzword for disruptive user-centered innovation and addresses diverse shortcomings of analytical strategy development methods in a dynamic and fast-paced business environment.Abstract:
In recent years, design thinking has become a buzzword for disruptive user-centered innovation. Design thinking is an abductive and iterative approach transforming observations and related insights into practical validated solutions. Abductive reasoning starts with a set of abstractions, that is, an incomplete set of observations, and seeks for the simplest and most likely solution. The initial solution is then improved upon through inference until it becomes a robust solution. Design thinking addresses diverse shortcomings of analytical strategy development methods in a dynamic and fast-paced business environment. It aims at learning from methodologies used by designers, such as architects, artists, or creative directors, to solve problems which are incomplete by nature and cannot be solved by traditional linear problem-solving approaches. Design thinking in the context of strategy development proceeds in four steps, that is, observing, learning, designing, and validating, by iterating through divergent and convergent thinking. This leads to unique value design thinking offers towards developing strategies that work by taking a customer-centric viewpoint.read more
References
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Book
The Sciences of the Artificial
TL;DR: A new edition of Simon's classic work on artificial intelligence as mentioned in this paper adds a chapter that sorts out the current themes and tools for analyzing complexity and complex systems, taking into account important advances in cognitive psychology and the science of design while confirming and extending Simon's basic thesis that a physical symbol system has the necessary and sufficient means for intelligent action.
Book
Product Design and Development
TL;DR: This paper presents a meta-modelling framework for modeling uncertainty in the value of money and the net present value technique, and some examples show how this framework can be applied to product development economics.
Journal ArticleDOI
Wicked Problems in Design Thinking
TL;DR: The first French university symposium on design research was held in 1990 at l'Universit6 de Technologie de Compiegne, this paper, with the theme of "Colloque Recherches sur le Design: Incitations, Implications, Interactions".
Book
Designerly ways of knowing
TL;DR: In this article, the authors take up the arguments for a "third area" of education (design) that were outlined by Archer, and further define this area by contrasting it with the other two (sciences and humanities) and consider the criteria which design must satisfy to be acceptable as a part of general education.