Research and Pedagogy in Business Analytics: Opportunities and Illustrative Examples
Ramesh Sharda,Daniel Asamoah,Natraj Ponna +2 more
- Vol. 21, Iss: 3, pp 171-183
TLDR
The objective of this paper is to provide both a research and teaching introduction to business analytics in the context of both current and prospective perspective of the business analytics domain.Abstract:
In recent times, business analytics and big data have gained momentumboth in industry practice and academic research. The objective of this paper is to provide both a research and teaching introduction to business analytics in the context of both current and prospective perspective of the business analytics domain. It begins by providing a quick overviewof the three types of analytics. To assist the future analytics professionals, we identify, group and discuss nine different participants of the analytics industry into clusters. We then include a brief description of some current research projects under way in our team. We also note some research opportunities in Big Data analytics. The paper also concludes with a discussion of teaching opportunities in analytics.read more
Citations
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Learning Analytics Methods, Benefits, and Challenges in Higher Education: A Systematic Literature Review.
TL;DR: In this paper, a systemic literature review was conducted to provide an overview of methods, benefits, and challenges of using learning analytics in higher education, and the review revealed that various methods including visual data analysis techniques, social network analysis, semantic and educational data mining including prediction, clustering, relationship mining, discovery with models, and separation of data for human judgment to analyze data.
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Self-Service Business Intelligence Resulting in Disruptive Technology
Peggy a Schlesinger,Nayem Rahman +1 more
TL;DR: A significant amount of cost savings can be achieved through better communication between business and information technology individuals, reducing the required development staff in IT, and increasing agility of the enterprise by using the agreed upon Semantic definition of terms and making the business data more accessible.
Journal ArticleDOI
Integrating Metrics Across the Marketing Curriculum The Digital and Social Media Opportunity
Lisa D. Spiller,Tracy L. Tuten +1 more
TL;DR: The growing relevance of marketing metrics is discussed, the metrics currently available for digital and social media are reviewed, two real-world examples of organizations using digital andSocial media metrics to drive strategic marketing decisions are provided and suggestions for how to weave more quantitative and critical thinking skills into marketing courses are offered.
Posted Content
Business Intelligence and Analytics Education: Hermeneutic Literature Review and Future Directions in IS Education
TL;DR: This research contributes to the field of BI&A education by categorizing the existing studies on BI &A education into the key five research foci, and identifying the research gaps and providing the guide for future BI&a and IS research.
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