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Journal ArticleDOI

Semiotics and Society

Arthur Asa Berger
- 01 Feb 2014 - 
- Vol. 51, Iss: 1, pp 22-26
TLDR
This article introduced some of the basic concepts that can be used in applied semiotic analysis and discussed the work of some prominent semioticians, such as Ferdinande de Saussure, Charles Sander Peirce, Umberto Eco, and Roland Barthes.
Abstract
This essay introduces some of the basic concepts that can be used in applied semiotic analysis and discusses the work of some prominent semioticians, such as Ferdinande de Saussure, Charles Sander Peirce, Umberto Eco, and Roland Barthes. Barthes’ book Mythologies is identified as a seminal text in applied semiotic analysis. Marshall McLuhan’s book The Mechanical Bride is discussed as being semiotic in nature, though he doesn’t use the term. The utility of semiotics utility in studying teeth, facial expression and other aspects of people watching and communication is also dealt with.

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Citations
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Journal ArticleDOI

A Theory of Semiotics

Alan Sondheim, +1 more
- 24 Jan 1976 - 
TL;DR: The Subject of Semiotics References Index of authors Index of subjects
Journal ArticleDOI

Urban village on a global scale: Diverse interpretations of one label

TL;DR: In this article, a critical review of urban village research in the Global South is presented, focusing on the Chinese context, where urban village has become a heated topic in urban research on informal settlements.
Journal ArticleDOI

Communicology and human conduct: An essay dedicated to Max

Isaac E. Catt
- 01 Jan 2015 - 
TL;DR: In this paper, a new disciplinary habit in communicology, the science of embodied discourse, which bridges semiotics and communication with focus on the experience of communication, is proposed.
Journal ArticleDOI

Decoding the nascent entrepreneurial pitch

TL;DR: This paper investigated how early-stage founders use the 60-s nascent pitch to attract co-founders, by applying the narrative paradigm, using videos of supported and non-supported pitches from Startup Weekend.
References
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Book

A Theory of Semiotics

Umberto Eco
TL;DR: A general survey of semiotic and factual statements can be found in this paper, where the authors define two definitions of semiotics: inference and signification, the lower threshold and the upper threshold.
Book

Universe of the Mind: A Semiotic Theory of Culture

TL;DR: Universe of the Mind as discussed by the authors is a seminal work in cultural semiotics, focusing on the meaning and text, culture, and history of the semiotic space or intellectual world.
Book

Peirce's Theory of Signs

T. L. Short
TL;DR: In this article, the development of Peirce's semeiotic and final causation is discussed, as well as the structure of objectivity in the context of sign taxa.
Trending Questions (1)
How can semiotic analysis be used to study caricatures?

Semiotic analysis can be used to study caricatures by analyzing the signs, symbols, and meanings conveyed through the visual elements and cultural context of the caricature.