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Taking laughter seriously
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The article was published on 1982-01-01 and is currently open access. It has received 475 citations till now. The article focuses on the topics: Laughter.read more
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Assessing the Use and Impact of Humor on Advertising Effectiveness: A Contingency Approach
TL;DR: This paper examined humor effectiveness by using a conceptual framework adapted from Speck along with a product-contingent focus, which affords a clearer understanding of the appropriate use of humor through the examination of humor mechanisms employed, the intentional relatedness of humor to the ad or product, and the type of product advertised.
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Humor and Work: Applications of Joking Behavior to Management
TL;DR: The authors reviewed accepted theories of humor and their implications for the field of management and concluded that even though the interest in humor by management has been sporadic, joking behavior remains a pervasive and important topic and has the potential of providing significant insights into management and organizational behavior.
Journal ArticleDOI
The Performance of Humor in Computer‐Mediated Communication
TL;DR: This is the author's accepted manuscript and the definitive version is available at www.blackwell-synergy.com.
Journal ArticleDOI
Cracking Jokes and Crafting Selves: Sensemaking and Identity Management Among Human Service Workers
TL;DR: This article explored how humor enables human service workers to manage identity and make sense of their work in relation to preferred notions of self, and found that humor serves employee identity needs through differentiation, superiority, role distance, and relief.
Book
Indian Esoteric Buddhism: A Social History of the Tantric Movement
TL;DR: The authors describes the genesis of the Tantric movement in early medieval India, drawing on primary documents, many translated for the first time, from Sanskrit, Pakrit, Tibetan, Bengali and Chinese, showing the many changes in medieval India society.