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Journal ArticleDOI

The impact of age and shopping experiences on the classification of search, experience, and credence goods in online shopping

TLDR
The ANOVA results show that age and the Web consumers’ shopping experience are significant factors; a generation gap is identified for all but one experience good and a interaction effect between age and Web shopping experience for one credence good.
Abstract
This study explores how age and consumers' Web shopping experience influence the search, experience, and credence (SEC) ratings of products and services in online shopping. Using the survey data collected from 549 consumers, we investigated how they perceived the uncertainty of product quality on six search, experience, and credence goods. The ANOVA results show that age and the Web consumers' shopping experience are significant factors. A generation gap is identified for all but one experience good. Web shopping experience is not a significant factor for search goods but is for experience and credence goods. There is an interaction effect between age and Web shopping experience for one credence good. Implications of these results are discussed.

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Citations
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Interactive home shopping: Consumer, retailer, and manufacturer incentives to participate in

TL;DR: In this paper, the authors examine the implications of electronic shopping for consumers, retailers, and manufacturers, assuming that near-term technological developments will offer consumers unparalleled opportunities to locate and compare product offerings.
Journal ArticleDOI

Does value matters in playing online game? An empirical study among massively multiplayer online role-playing games (MMORPGs)

TL;DR: This study examines the impact of emotional value (VE), social value (VS), price-value for money (VP), performance-quality value (VQ) and repurchase intention (RI), willingness to pay a premium price (WTP) and word of mouth (WOM) among massively multiplayer online role-playing games (MMORPGs).
Journal ArticleDOI

An empirical study on consumer online shopping channel choice behavior in omni-channel environment

TL;DR: The empirical results indicate that age and gender have significant influences on channel choice behavior, and products that have characteristics of experience goods or credence goods tend to be purchased via mobile and Internet channels that provide detailed and additive information like consumer reviews.
Journal ArticleDOI

Intensifying online loyalty! The power of website quality and the perceived value of consumer/seller relationship

TL;DR: It is imperative for website managers to adopt online shopping experience of consumers as a market segmentation variable so as to enhance website quality, increase the perceived value of consumer-seller relationships, and win consumer loyalty.
Journal IssueDOI

E-commerce factors influencing consumers‘ online shopping decision

TL;DR: In this article, the authors explored the factors that encourage consumers to shop online through analysis of such advantages as security, fast delivery, comparable price, convenience, cheaper prices and a wider choice.
References
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Journal ArticleDOI

Information and Consumer Behavior

TL;DR: In this article, the authors argue that consumers lack full information about the prices of goods, but their information is probably poorer about the quality variation of products simply because the latter information is more difficult to obtain.
Journal ArticleDOI

Free Competition and the Optimal Amount of Fraud

TL;DR: In this paper, the authors explore the reasons for and determinants of the provision by a firm of false information to a consumer so as to induce purchases which would not be made if the consumer possessed full information about the qualities of his purchase.
Journal ArticleDOI

Advertising as Information

TL;DR: In this paper, the major features of the behavior of advertising can be explained by advertising's information function, and it is shown that the most important information conveyed by advertising is simply that the brand advertises.

Interactive home shopping: Consumer, retailer, and manufacturer incentives to participate in

TL;DR: In this paper, the authors examine the implications of electronic shopping for consumers, retailers, and manufacturers, assuming that near-term technological developments will offer consumers unparalleled opportunities to locate and compare product offerings.
Journal ArticleDOI

Interactive Home Shopping: Consumer, Retailer, and Manufacturer Incentives to Participate in Electronic Marketplaces:

TL;DR: In this article, the authors examine the implications of electronic shopping for consumers, retailers, and manufacturers, and they assume that near-term technological developments will offer consumers unparalleled oppo...
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