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The Time and Outcome Valuation Model: Implications For Understanding Reactance and Risky Choices in Consumer Decision Making

John C. Mowen
- 01 Jan 1992 - 
About: 
This article is published in ACR North American Advances.The article was published on 1992-01-01 and is currently open access. It has received 16 citations till now. The article focuses on the topics: Valuation (finance).

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An integrated framework for the conceptualization of consumers’ perceived-risk processing

Margy P. Conchar, +3 more
- 01 Oct 2004 - 
TL;DR: In this paper, the authors examine various literatures to formulate an integrated framework for the conceptualization of perceived-risk processing, which specifies three phases (framing, assessment, and evaluation) and their accompanying outcomes of risk attention, perceived risk, and risk-taking propensity.
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A comparison of purchase decision calculus between potential and repeat customers of an online store

Hee-Woong Kim, +1 more
TL;DR: It is found that value perception as an overall judgment for decision making is more strongly influenced by the non-monetary (perceived risk) factor than by the monetary factor (Perceived price) for potential customers, whereas it is more stronger than that by the financial factor (monetary factor) for repeat customers.
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Le concept de risque perçu en psychologie du consommateur : Antécédents et statut théorique

Pierre Volle
TL;DR: In this article, a bilan d'un ensemble de recherches menees a ce jour dans le domaine du risque percu en psychologie du consommateur.
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A model for predicting user intention to use wearable IoT devices at the workplace

Huseyin Yildirim, +2 more
- 01 Oct 2019 - 
TL;DR: It is indicated that the perceived usefulness of a wearable IoT device provides the strongest motivation for individuals to use it at the workplace, and applying the ANFIS approach helps improve the predictability of user intention to use IoT devices.
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Examining the Relative Influence of Risk and Control on Intention to Adopt Risky Technologies

Sumeet Gupta, +1 more
- 02 Dec 2010 - 
TL;DR: In this paper, the authors found that customers forgo their considerations of risk in the technology, if the benefits of using the technology overpower the risks involved in using it, rather than by the perception of risk.